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Media buyers talk bluntly about their vested interest in keeping the data kimono closed.
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U.K. and U.S. Agencies Throw Cold Water on Standards for ‘Black Box’ Data
Agencies predict more brands will adapt the models in the next year, while others question the practice’s value.
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Multi-Channel Attribution Models Spur Lively Debate at I-COM
Research exec cites two-year explosive mobile viewing growth for Olympics at I-COM.
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NBC’s Wurtzel Suggests Mobile Is On TV’s Radar More Than Web
New ad offering joins existing product that lets users identify and buy items displayed in Web photos.
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Google-Funded Pixazza Courts Advertisers With New Platform
Five reviews for Miller Honda were removed from Yelp this week, but don’t expect the auto dealer nor its social media marketing firm to sue the local reviews site any time soon.
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As Lawyers Swarm, Some Marketers with Yelp Problems Won’t Sue
ComScore suggests superior creativity could explain discrepancy.
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Display Ads More Effective in Europe than the U.S.
Competitive spaces require creative methods for getting well ranked.
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Do Top Students Get to Pray in Google Church?
Northland Church of Orlando, FL debuts the first Facebook app allowing members to watch and participate in live religious services.
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Religion Comes to Facebook in the Form of an App
Game publisher held its first upfront event in New York this week, pitching its range of new titles to advertisers and brands.
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EA to Ditch Massive and IGA, Will Sell In-Game Ads Direct
SEC filing reflects profitability, but competition threatens.
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Eyeblaster IPO Filing Shows Steady Profits, But Stalled Growth