Use of e-mail and online ads by small business advertisers is poised to revisit pre-recession levels this holiday season, according to reports.
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Holidays to Restore E-mail Marketing Levels
The branded ad network phenomenon has cooled a bit in the past year, but apparently some publishers still find value in the model.
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Univision Launches Branded Network
Online holiday shopping going up again, after a decline last year.
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Consumers Do Homework Before Buying This Holiday Season
Online shoe retailer Zappos.com is testing interactive video on its site for Nike products.
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Zappos.com Rolls Out Clickable Product Videos
Don’t disregard fundamentals such as defining goals, incorporating benchmarks, and using tools when setting up success metrics. ..
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Measuring Success 101, Part 2
Answers to some of the most often asked questions about social media marketing. …
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Social Media FAQs
The number of US searches conducted on Microsoft’s new Bing search engine has risen 7% in the past four weeks, while Google fell 1%, according to new research from Hitwise.
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Bing gains 7% in US search market as Google falters
Online shoppers are spending more money than ever this Christmas, despite the doom and gloom of the recession – and look set to splash record amounts of cash on Monday 7th December.
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Retailers brace themselves for ‘Mega Monday’ next week
A report released by The Nielsen Company reveals how the recession has affected the leading brands, consumer behaviour and job vacancies in the UK as well as identifying some signs of a recovery.
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Report reveals scale of recession’s impact on the UK- and the first signs of recovery
UK bookshop chain Borders is seeking a buyer after going into administration, raising doubts over 45 stores and 1,150 jobs.
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Borders seeks buyer as bookshop goes into administration