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O2 Launches Interest-Based Mobile Ad Product

December 10th, 2009 Posted in Email Marketing News

U.K. mobile network operator O2 has unveiled a new advertiser product called O2 More, through which it aims to target ads and offers to users based on their own expressed interests. The opt-in program requires users to register their interests and preferences via a website at O2More.co.uk.

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O2 Launches Interest-Based Mobile Ad Product

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This entry was posted on Thursday, December 10th, 2009 at 5:51 pm and is filed under Email Marketing News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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