Those Absurdly Irrelevent Gmail Ads? They May Get Better

Gmail users love to kvetch about how bad ads on the service are. Ostensibly targeted to the content of an e-mail message, these placements are typically off the mark in terms of matching a person’s interests, her purchase intent, or even the context of a message she is reading. Well, that may be about to change — if only slightly — as Google modifies its tactics for delivering these messages

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Those Absurdly Irrelevent Gmail Ads? They May Get Better