Right to reply: IAB’s 2...

According to the latest figures from the Internet Advertising Bureau’s Search Marketing Barometer 2010, agencies are not taking full advantage of search by fully integrating it into their marketing mix.

TV to reclaim top ad sp...

TV is set to rebound as the medium of choice for UK advertisers, reclaiming the top spot from the Web in terms of ad spend growth, according to new research.

UK web audience increas...

The UK internet audience rose by 1.9 million over the last year, with people over the age of 50 accounting for more than half of new users.

Right to reply: BBC Can...

BBC Canvas - a partnership between the BBC, ITV, BT, Five, Channel 4 and TalkTalk to develop an Internet Protocol Television (IPT) standard – has finally been given the green light by the BBC Trust. Tony Foggett, head of Manchester digital marketing agency Code Computerlove, was fortunate enough to spend time with the BBC’s Future Media and Technology department, who was responsible for driving through the project. He believes Canvas is one of the most exciting innovations the TV industry has seen since the arrival of colour and comments on how it will affect the advertising and marketing industry.

HBO debuts website for ...

US TV network HBO has launched a UK website to promote its popular shows including The Wire, The Sopranos, True Blood and Curb Your Enthusiasm.