Top tips: Behavioural targeting: 4 steps to avoid privacy pitfalls

As businesses attempt to navigate through the online privacy minefield, they need to be very aware of the risks of data misuse while recognising the benefits that can accrue if it is done well. Malcolm Duckett CEO at Magiq, provides a guide to getting the most out of behaviourally targeted campaigns without falling foul of privacy

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Top tips: Behavioural targeting: 4 steps to avoid privacy pitfalls