Published on: 2010-12-31 11:01:00
The role of social media in search results is influencing how health organizations attract and treat patients. …
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Health Gets Social in 2010
Published on: 2010-12-31 10:00:00
I think you should check out this article I found for this blog. Read it here – Big Brands Check In the New Year
Brands like Bravo, American Eagle Outfitters, and MTV have opted to use check-ins to reward users while ringing in 2011.
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Big Brands Check In the New Year
This is a new article called WPP Buys Blue State Without Key Obama Digital Staff:
Published on: 2010-12-30 16:14:00
The firm that made its name through its work with the Obama campaign comes into the WPP fold without key Obama team online ad staff.
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WPP Buys Blue State Without Key Obama Digital Staff
Published on: 2010-12-30 16:07:04
Mozilla, developer of the popular software browser, says do-not-track alone is not a fix for privacy on the Web.
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Firefox Aims to Go Beyond Do-Not-Track
Published on: 2010-12-30 11:01:00
Facebook is already performing better than display and comparable to search. The social media powerhouse has passed the tipping point and is delivering truly big time inventory, at comparable pricing to PPC, and with display-like CTRs. …
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2011: The Year of Facebook
Published on: 2010-12-30 11:00:13
I found this post I found for this blog. Read it here – Mobile Marketing in 2011
There’s long been debate as to which year would be the so-called “year of mobile,” with both 2009 and 2010 carrying the moniker. As the concept evolves, however, it’s becoming apparent that increasing adoption and innovation is causing every year to be the ”Year of Mobile” and 2011 will be no exception. As we move into the New Year, there are several concepts that began to take shape in 2010 that will flourish over the coming months. These include retail marketing, mobile commerce, intelligent mobile CRM and mHealth or Mobile Healthcare. A primary area of mobile marketing that’s set for major expansion, investment, development and consumer adoption is retail-based mobile technologies and marketing strategies. Retailers are increasingly looking at location-based mobile tactics to drive foot traffic into stores and the rise in mobile loyalty and coupon programs has brought the concept into the spotlight over the last year. 2010 brought hundreds of large scale deployments by organizations of all shapes and sizes. The success of these has led to mobile marketing plans by organizations that are generally considered to be mid and late stage adopters. Similarly, mobile commerce, mobile payments and the use of Near Field Communication (NFC) will define mobile marketing in 2011 as NFC-enabled devices hit the market in droves. As smartphones and feature-phones alike become equipped with the ability to facilitate things like contactless payments, consumers will become educated on the concept and will come to expect capabilities that have been promised for years, such as the ability to pay for items by simply swiping a cell phone over a terminal. As mobile retail marketing, location-based services and mobile commerce enter the spotlight in the coming year, we’ll likely see a rise in a concept known as “intelligent mobile CRM.” As brands begin engaging customers via the mobile channel, a need for behavioral-based CRM with regards to customer retention and new client marketing will become a critical aspect of maximizing the power of mobile. Again, retailers and supermarkets are leading this trend in CRM by launching mobile campaigns triggered by changes in customer behavior rather than batch and blast campaigns. mHealth, or Mobile Healthcare, is arguably going to be where mobile grows the most in 2011. Because of the aging baby boomer generation, the healthcare industry has experience unprecedented growth over the past decade and predictions call for its growth to continue in a near vertical direction. In order to meet the demand placed on the system as well maximize efficiencies in order to minimize costs, healthcare providers are increasingly turning to mobile as a solution. For a full analysis of mHealth, where it’s been and where it is going, please download mobileStorm’s comprehensive report – 2011 mHealth Report: Mobile Healthcare Technology Trends and Innovations. Looking beyond mobile location, mobile commerce, CRM, mHealth and other new-age concepts, mobile applications and the mobile Web will continue to flourish as they have over the last few years. The debate between the mobile Web and mobile apps will continue to heat up as well, with an emphasis on the former as HTML5 development and “Web apps” continue to evolve. Whether the “Year of Mobile” is 2011 or simply every year from now on out, one thing remains perfectly clear; the mobile channel continues to evolve into the primary means to connect and engage with consumers.
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Mobile Marketing in 2011
This is a new post called Email and Social Media Marketing in 2011:
Published on: 2010-12-30 10:59:17
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Check out this informative article written by mobileStorm. It provides interesting digital marketing information. To see all new blog posts featuring great marketing info, click here
Published on: 2010-12-30 10:58:21
I’m pretty excited about 2011. I see a number of trends happening and I want to make sure that our clients are positioned for them. Smartphones: It’s getting to the point where you’re not cool if you don’t have one. Plus carriers are giving them away for free and subsidizing it with the cost of their service agreements, so how could you not have one? Currently the market size in the U.S. for people with smartphones is 35%. This number is growing rapidly and within 3 years everyone should have a mini computer in their pocket. Smartphones open a world of opportunity for businesses that want to communicate with their customers. People always scratched their heads when they found out that mobileStorm provides email marketing technology and services. With smartphones you can do a lot more than just email. I’ve been waiting for the day to simply say, “It’s all mobile.” Mobile apps are exploding, with 400,000 currently in the app store and another 600,000 on the way (to round out at a cool million). Personally I think this is too much choice, which is why it’s even more important that businesses have a way to communicate with their customers to drive usage of their app. This can be done with push notifications , a technology mobileStorm is currently developing and integrating into our new platform that’s set to launch to the public in April. The idea is that you can easily create a message — be it text, video or images — and send the content to an iPhone, Android or Blackberry (oh and Windows, but they have to catch up). What’s great about reaching customers this way is that you can get stats back like “opens,” a familiar stat for email marketers but not so much for mobile marketers. Also, because geo-location is so easy to build into an app, you can send someone a notification when they come into a geofence , making your communication very relevant. I don’t see push notifications taking over for SMS anytime soon, as people still want to be able to have an SMS inbox and text each other, but push does have some advantages if used properly. MMS: We came out with a report earlier this year, called the Mid Year 2010 Mobile Marketing Report . One of our biggest findings was that in the end of the 3 rd quarter of 2010, MMS was going to take off. I knew that it wasn’t a 2009 thing, but I thought we would see more requests from customers demanding we have an MMS offering in 2010. That wasn’t the case, however things have been heating up lately . Of course the handset adoption of phones that support MMS had to be there. This is directly related to the rise in adoption of smartphones I mentioned above. I think there are two ways MMS could go: up or out. I wouldn’t be surprised if MMS has to take all of 2011 to mature, and there’s also the possibility that MMS stays too expensive. This would impede innovation from companies to create content and thus no consumer adoption. Also, could MMS end up like Bluetooth? Bluetooth was supposed to be “it,” and even though we all use it now for our headsets (thank you California law), it never really became widely adopted because it was just too hard to use. Consumers for the most part don’t really understand MMS or how it’s different than SMS. Ever get an MMS from a friend who simply wrote you something and you were like “great, you owe me $.05?” or if you had a phone that didn’t support it, simply gave you an error message? Real-Time Communication: Of all the trends, real-time communication is the most exciting. Not only because mobileStorm is betting its future on it, but because it will make everyone in the tech ecosystem happy, from the carriers and ISPs to consumers. Why? Because being able to communicate with people based upon what their behavior is at that very moment translates into relevancy, and relevancy is what everyone wants. It is the game-changer. Don’t get me wrong, we have a long way to go before this technology is perfected, but I have been saying for a few years now that businesses need to rethink their approach to communication. Take Anne, the marketing director at a company with 100 employees. She comes out of her marketing meeting with the CMO and her team, and knows that she needs to get an email campaign out about a promotion that the company wants to do. This is very top down, it’s, “Let us send a message that we want to send, and send it at the time we want to send and over the channel we want to use.” First off, I’m not a fan of top down management, which is why I love Ricardo Semler so much. With everyone connected via the “Internets” with a phone in their pocket, behavior can be tracked and analyzed, and then a smart communication platform can tell the business what channel to use, at what time to send, to what location, and even what offers might work and in what format. Like I said, some of this stuff is going to take a couple of years to mature, but I can tell you that we are working on this technology now, and to be honest, the hardest part so far has been figuring out how to surface and display real-time recommendations alongside all of the channels into a very simple 3 step composition and scheduling process. Don’t get me started on how we are going to report on performance. Just to get the user experience figured out for real-time communication was a feat, but now we are moving towards the fun stuff, the stuff you saw in “Minority Report.” Disclaimer: There are a bunch of other things happening in communication that I could have talked about, and even gotten industry-specific, like how mHealth is changing the game in Healthcare. You might ask how I could not write about social, especially with Gartner predicting that enterprise social software market will hit $769 million in 2011. I don’t want anyone thinking that I believe push, MMS and real-time are the hottest trends. I simply wanted to point these technologies out. If you want me to cover another trend, by all means, email me at jared[at]mobilestorm.com. You can also follow me on Twitter and find me on LinkedIn . Happy New Year! Jared Reitzin CEO & Founder mobileStorm Inc.
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A CEO’s Three Humble Predictions for 2011
This is a new article called 2010 to 2011; What SEO’s Have Seen, Learned And Can Look Forward To:
Published on: 2010-12-30 10:02:00
A summary of new SEO factors which came into play in 2010 and how they might play out in 2011 …
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2010 to 2011; What SEO’s Have Seen, Learned And Can Look Forward To
Published on: 2010-12-30 10:00:00
Big brands are increasingly tapping online video personalities for product placement.
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YouTube Celebs Go Nuts with Product Placement