About This Site
I put together this blog to aggregate all the digital marketing news I came across. If you are reading this blog, you most likely work in the industry or have to perform some digital marketing activities in your current role.
I have found that the digital marketing “arena” is unique in its own special way. For most people, when researching the “latest & greatest”, you come across three distinct categories of information – (1) Great Information, (2) Wrong Information (3) Information Designed To Trick You Into Parting With Your Hard Earned Cash!
Most people don’t understand how digital works and for those that do, only understand enough to get by. By most accounts, that is more than enough to get things done but a lack of knowledge can open you up to be taken advantage of by unscrupulous digital marketers.
Digital is not tangible. If the person purchasing a service doesn’t know exactly what they are buying, they don’t know if they received what they need. They can’t hold on it, they don’t know if they got a deal, they don’t know how it works or if it will work. If they are told the service worked, they don’t know how to measure or validate it!
It was my goal to provide information from a ton of different sources, all leaders in the industry. As this industry changes so rapidly, daily news, marketing updates, product reviews, tips & tricks, and industry insight are our repository of truth and accuracy. I will continue to feed in this information as long as you keep reading it.
From time to time, I will publish my own articles, insights and experiences in this field. I will offer positions on SEM, SEO, social media, email marketing and trigger customer loyalty campaigns. If you would like me to focus on any specific areas, please drop me a line here.
Thanks for visiting!