Among the messages the IAB hopes to get across to legislators: behavioral targeting is so pervasive, even their own election campaigns probably use it.
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IAB Lobby Gives to Lawmaker to Influence Behavioral Ad Policy
The social site denies Financial Times’ story that said behavioral targeting options will be announced this week.
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Facebook Refutes FT.com, Says Nothing New for Advertisers at Developer Conference
The IAB and NAI describe how third party ad firms and publishers should notify consumers of online behavioral targeting.
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Industry Groups Introduce Tech Specs for Behavioral Ad Notice
Despite buzz around behavioral targeting, fewer online advertisers use behavioral data to target ads in the U.K. and Europe compared with the U.S.
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Limited Data and Privacy Concerns Restrain Behavioral in Europe
Gmail users love to kvetch about how bad ads on the service are. Ostensibly targeted to the content of an e-mail message, these placements are typically off the mark in terms of matching a person’s interests, her purchase intent, or even the context of a message she is reading. Well, that may be about to change — if only slightly — as Google modifies its tactics for delivering these messages
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Those Absurdly Irrelevent Gmail Ads? They May Get Better
Gmail users love to kvetch about how bad ads on the service are. Ostensibly targeted to the content of an e-mail message, these placements are typically off the mark in terms of matching a person’s interests, her purchase intent, or even the context of a message she is reading. Well, that may be about to change — if only slightly — as Google modifies its tactics for delivering these messages.
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Those Absurdly Irrelevent Gmail Ads? They May Get Better
Post-recession efficiency, behavioral targeting, Bing, and Google will all shape our industry this year. …
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Four Search Predictions for 2010
If you’re anything like us, you’ve been neglecting your usual news diet over the last couple weeks. While we all know that neglect doesn’t extent to ClickZ (perish the thought), we’ve put together the below summary of our recent stories on the year that was and what lies ahead in 2010 — just in case. Enjoy! 2010 Will Be a Decisive Year for Ad Privacy and Regulation by Jack Marshall The legal debate about behavioral targeting is likely to come to a head in the new year, both in the U.S
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Catch Up on ClickZ’s Year-End Coverage
The legal debate about behavioral targeting is likely to come to a head in the new year, both in the U.S. and Europe.
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2010 Will Be a Decisive Year for Ad Privacy and Regulation
As FTC hosts yet another privacy discussion today, Yahoo lets users opt out of behavioral targeting.
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Yahoo Opens Behavioral Ad Data Curtain