Report: Mobile App Audi...

A new report out from mobile analytics firm Flurry shows that the audience reaching for their mobile devices and firing up apps during this year’s super bowl nearly rivaled the total TV audience — which is impressive considering this year’s event was the most watched TV program in history. Flurry estimates that the number of users who launched applications in the United States between the hours of 3:15 PM PST to 7:15 PM PST on Sunday, February 5 totaled 98M.  The total television audience, according to Nielsen, reached 111M.  What’s most interesting is the mobile app engagement shown throughout the game.  Looking at the overall trends reveal a highly correlated, inverse relationship between app usage and game, halftime and commercial events. Generally, app usage increased steadily over the first three quarters of the game, showing the challenge in holding peoples’ attention over several hours.  However, because this year’s game was close throughout, including an exciting fourth quarter finish, app usage remained relatively checked.  Noticeably, app usage declined significantly during the last part of the fourth quarter. The most clearly visible change in app usage occurred during Madonna’s half time show, where app usage remained consistently low for the longest, sustained period of time. Many more stats, examples and graphs are available here .

New Partnership: Verizo...

It’s always exciting when movers and shakers from two different sides of a given industry decide to get together and form strategic initiatives that clearly matches made in heaven. That’s why it was great to get the press release on Monday that announced the new initiative between telecommunication powerhouse Verizon and healthcare technology investment giant Health Communication Partners. Advanced healthcare solutions made mobile by Verizon’s award winning wireless network = next generation solutions that can really move the needle in terms of our nation’s overall health.  We’re very excited to see what might come out of this. Read the full release HERE .

Survey: 90 Percent of M...

A new survey published today by the Software & Information Industry Association (SIIA) had some interesting findings in terms of social media and the large gap that exists between the attitudes on behalf of large brands and the investment being seen in both time and money. The survey, called “Marketing in Today’s Economy,” surveyed more than 100 marketing executives across North America on their company’s use of email, mobile and social media marketing. The survey found that a full 90% of marketing executives surveyed use social media, and three quarters believe it has a positive impact on their business, yet more than half (54.5%) of respondents said their company’s marketing team spends less than 10 hours per week investing in social media. In addition, 35% said they spend only between one and five hours per week on social media marketing.  ”Social media has clearly become a widely used tool among B2B marketers and few doubt that it is helping their business,” said Rhianna Collier, Vice President of SIIA’s Software Division.  ”But our survey also shows that marketers may not be dedicating the resources necessary to get the results they want from social media marketing.  It is remarkable to see that, despite their strong belief in the power of social media, over one-third of marketers are engaged in it for only five hours or fewer every week.” Some other interesting findings include: 75 percent of respondents do not outsource any social media efforts. Nearly 60 percent of respondents said that less than 5 percent of their deals began through social network interactions. Privacy is the top ethical concern in today’s marketing world. Most marketers predict that the biggest trend in 2012 will be greater communication and quantification of value to customers. More information on the survey and it’s results is available in this press release .

Best Practices: How mHe...

How to decrease cost while providing quality care – this is surely one of the key discussion points in every healthcare board meeting over the past decade.  At mobileStorm, we work with healthcare providers on a nearly daily basis to make sure the that healthcare communication solutions that we are bringing to market match the demands of the marketplace as well as the demands of the real world. Dr David Lee Scher, a pioneer of mHealth monitoring techniques, has released a new list of ways that hospitals can decrease readmission rates and it matches most of our experience as well.  The list is as follows… 1.  The use of bioinformatics 2.  Bedside computer tablets 3.  Mobile apps with cloud-based patient portals 4.  Mobile technologies for instruction and medication 5.  Telehealth conferencing Read his full list and explanation HERE .

Survey: 27 Percent of C...

In a new survey conducted recently by Robert Half Technology, it was found that 27% of CIOs polled currently have mobile apps, while another 27% are planning one by the end of 2012. The survey, conducted by an independent research firm and based on telephone interviews with more than 1,400 CIOs from companies across the United States, also found that a full 43% are planning mobile apps for 2013 or later. When asked what the greatest challenge was in developing a mobile application, 29% said “collaborating between departments,” while 28% said “finding and hiring IT professionals with the necessary expertise.”  Keeping the application up-to-date and gaining app store approvals were seen as other obstacles — expressed by 19% and 16% of CIOs polled respectively. More stats and data from the survey are available in this press release .

Projection: By 2016 Rem...

Juniper Research, the UK based analysis powerhouse, released a new report earlier this month that places the usage rate of remote monitoring solutions much higher that previous projections. According to their studies, cardiac monitoring will be the leading use of the new category of mHealth tools followed closely by diabetes and COPD chronic management.  Driving factors behind the increase are the increasing penetration of smartphones in the worldwide population along with projected increases in computing power. Read the full release by Juniper HERE .