With the current trends...

With the current trends in the use of social and mobile marketing, I believe it will come true on or before 2015. More and more people now use the internet. It's utilized mostly for education, socialization, and business visibility. what is organic seo

Study: 70% of consumers...

Convenience and mobile advertising are key drivers of mobile shopping, said Joe Laszlo, senior director of the Interactive Advertising Bureau's Mobile Marketing Center of Excellence.

Velti: In Mobile Ads, i...

Last month, mobile marketing company Velti reported that iOS had pulled slightly of Android in mobile ad impressions , after being tied at the end of last year. Now, apparently, iOS has taken widened that lead, if not by much — it accounted for 55 percent of mobile ad impressions in April, compared to 45 percent for Android. The data is based on data from Velti’s Mobclix Exchange, which serves ads to more than 33,500 apps, the company says. The iOS lead is also evident when you look at the top devices. 20 percent of impressions happen on the iPhone, 15 percent on the iPod Touch, 13 percent on iPad — only then do you get to the top Android contender, the Samsung Galaxy S2, with 2.3 percent. (That also reflects the device fragmentation within Android.) But not everything looks rosy for Apple. The report also says that impressions from the new iPad, which exploded out of the gate in March, had also slowed compared to the growth of the iPad 2 after its launch. The new iPad currently accounts for 8 percent of all impressions, while the iPad 2 had 13 percent at the same point in its release cycle. Or if you want things broken down by carrier, AT&T is dominant, with 53 percent of impressions, compared to 24 percent for Verizon and 19 percent for sprint. Finally, the report breaks down CPMs by advertising category. Women/mothers was the most lucrative category, with CPMs of $15.15, followed by finance ($10.21) and automotive ($9.51). You can read more about the report here .

Mercedes-Benz: QR Code ...

Car manufacturers do anything to hide upcoming car models with those black and white patterns. Each of them do it, and the car-parazzi stalk them the world over, lying in wait to snap a photo of a new model, guessing what the new shape will really look like… Technically that combo of car and pattern Related Digital Buzz Posts: Mercedes-Benz: Escape The Map Advergame Mercedes-Benz: The Tweet Fleet Mercedes-Benz: Transparent Walls Installation

Leveraging QR codes

LBS and QR codes leave an impression on the mobile marketing landscape.

Crackdown On Download B...

Downloads for the top 200 free apps in the U.S. iTunes app store took a 30 percent dive in March, according to Fiksu , a Charles River Ventures-backed company that helps mobile developers find users cheaply. The culprit? Two things. One is that we’re just coming out of the very lucrative holiday season, when downloads spike and people get new phones that they’re eager to experiment with through trying tons of apps. The other may be Apple’s crackdown on download bots, or automated programs that downloads apps tens of thousands of times to help them break into the top of the charts. Fiksu says that the top 200 free U.S. iPhone apps saw 4.45 million downloads per day in March, down from 6.35 million per day in February. Apple issued a warning to developers during the first week of February , telling them not to use services that explicitly manipulate the charts. “An unexpected contributing factor could be the decline in the use of robotic install tactics by app marketers responding to Apple’s new policy,” said Fiksu’s chief executive Micah Adler in a statement. The crackdown has had huge implications for the types of apps that make it to the top of the charts. If you watched the charts like I did for well over a year, it was pretty common to see really strange, esoteric (and frankly, not very well-made) apps pop on the charts every single week. At the same time, very social, more utility-like apps like Instagram or Facebook would hover in the teens or twenties — or between #50 and 100. The decline of download bots has made room for apps like Viddy, Socialcam, Instagram and Draw Something to move higher on the charts. Plus, because of the way the Apple app store is designed, once an app breaks above #25 or #10, it gets a huge increase in downloads per day. Even despite the decline, the amount developers have to pay to get a good mobile app user was relatively unchanged at $1.30 from $1.31 in February. By good user, we mean one that opens an app at least three times after they downloaded it.