SAP launches b-to-c mar...

Business software provider SAP launched a global b-to-c advertising campaign, which incorporates digital and mobile marketing elements, said Costanza Tedesco, SAP's global VP of brand experience.

SAP takes b-to-c approa...

Business software provider SAP launched a global b-to-b advertising campaign with a b-to-c approach, which incorporates digital and mobile marketing elements, said Costanza Tedesco, SAP's global VP of brand experience.

Join Us for Our Latest ...

Join us tomorrow, April 17th at 9am PDT for our latest webinar on the topic of casino marketing using email and SMS . Our Director of Casino Client Services, Darren Withers, will discuss how to use an email and SMS digital marketing strategy to not only keep new players and guests coming through the door, but also retain active Players Club and Hotel databases through engagement to maintain loyalty to your property. You’ll learn the ins and outs of using email and SMS marketing separately, as well as how to boost performance and ROI by integrating the two channels for maximum exposure and effectiveness.  Following the presentation, we’ll also be holding a Q&A session to answer any casino marketing -related questions.  We hope to see you there! Register here to reserve your spot.

Want to See mobileStorm...

If you’ve ever wondered what the mobileStorm platform is like — or how thousands of organizations large and small use it everyday to message their audience through email and SMS — tomorrow is your lucky day. We’re holding an in-depth webinar as a walk-through and demo of our digital marketing platform, where we’ll be discussing everything from creating and uploading lists, using targets and setting up text-in keywords, to creating and sending email and SMS campaigns from start to finish. Join us tomorrow, April 12th at 10am PST — you can reserve your spot by registering here .  If you’d like a personalized one-on-one demo of how our platform can be used for your specific situation and/or organization, don’t hesitate to contact us .

Velti Report: iOS Regai...

iOS edged out Android in mobile ad marketshare last month, according to a new report from mobile marketing company Velti . The report is based on data collected from 33,405 apps via the Mobclix Exchange, which Velti acquired in 2010 . It says that at the end of 2011, iOS and Android both had 50 percent marketshare, but that iOS pulled ahead in March, with 53 percent marketshare for the month. March also saw the launch of the new iPad. Apple has already called it “ the strongest iPad launch yet ,” with 3 million units sold in three days. That’s reflected in Velti’s numbers too — the report says that the new iPad accounted for 2.2 percent of all iPad ad impressions this month, compared to 1.5 percent for the iPad 2 in its first month. The report also has data on the most lucrative ad formats and apps. Not surprisingly, larger ads made more money for publishers — a fullscreen iPhone ad saw an average eCPM (price paid per thousand impressions) of $1.22, compared to 59 cents for a standard 300 by 50 banner. On Android, the average eCPM was $1.14 for fullscreen and 33 cents for a standard banner. (The difference on the low end reflects “advertiser demand and preference towards iOS,” Velti says.) Weather apps had the highest eCPM ($1.24), followed by education ($1.17) and lifestyle ($0.89).

Mobile Ad Wars: Augme S...

After debuting on the New York Stock Exchange last week with a huge pop in stock value, mobile ad network Millennial Media is now facing potential legal trouble from another mobile ad player. The company is facing a patent lawsuit by mobile marketing service, Augme Technologies . We’ve embedded the lawsuit below. The lawsuit, which was filed in Delaware, says that the patents in question are all generally relating to “systems and methods for providing targeted content over the Internet.” From the patent lawsuit: “ The ’721, the ’636, and the ’691 Patents are generally directed to the manner in which content provided in a Web page, such as advertisements, music, videos, and the like, is customized based on the end user’s computing environment, connectivity, bandwidth level, geographic location, gender, age, or other targeting criteria such as behavioral marketing data.” As we’ve written in the past , Augme’s mobile advertising platform, called Ad Life, allows marketers, brands, and agencies to plan, create, test, deploy, and track mobile marketing programs. The foundation for this patented-technology is the ability to reach targeted groups while remaining device-agnostic. Augme also recently acquired mobile marketing and advertising platform Hipcricket for $44.5 million. Millennial is one of the largest remaining independent mobile ad networks and currently serves ads to 200 million unique users worldwide, including approximately 100 million unique users in the United States alone. More than 30,000 apps are enabled by developers to receive ads delivered by Millennial. Augme is seeking damages for the patents potentially infringed upon in the form of royalties and interest. The company also sued Velti in March for infringing upon similar targeting patents. It’s certainly interesting timing on Augme’s part with Millennial’s recent IPO and cash infusion of over $130 million in the offering. We’ve contacted Millennial for comment and will update when we hear back. View this document on Scribd