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Published on: 2011-12-22 19:37:54

Marketers creating search campaigns should keep in mind the popularity of navigational search and the power of Google’s predictive text, said Matt Tatham, director of media relations at Experian Hitwise, which released its annual report analyzing the top search terms and websites.

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Report: Navigational keywords dominate consumer searches

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Published on: 2011-12-22 05:00:00

After the slightly psychedelic guitar intro supposedly reminiscent of a police siren, Buffalo Springfield’s famous song begins, “There’s something happening here. What it is ain’t exactly clear.” Written in the 60′s by…

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Here is the original: There’s Something Happening Here

This is a new post called VerticalResponse acquires social marketing firm Roost::

Published on: 2011-12-15 20:45:20

Self-service marketing company VerticalResponse acquired social marketing firm Roost, the company said on Dec. 15. VerticalResponse CEO Janine Popick said the acquisition closed yesterday but declined to disclose terms.

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VerticalResponse acquires social marketing firm Roost

Published on: 2011-12-15 18:49:23

Facebook is testing an ad unit that would allow brands to deliver coupons via display ads, the company said on Dec. 15.

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Facebook testing coupons in ads

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Published on: 2011-12-13 21:05:54

Google acquired personalized recommendation company Clever Sense, the company said on Dec. 13. A Google spokesperson declined to disclose terms of the acquisition.

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Read the original post: Google buys restaurant recommendation firm

Published on: 2011-12-12 13:00:00

I thought you would like this article I found for this blog. Read it here – Google, Visit Florida partner on digital travel marketing co-op

Google and Visit Florida, the state’s official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.

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Google, Visit Florida partner on digital travel marketing co-op

Published on: 2011-12-09 22:04:25

Marketing research and digital analytics firm comScore, Inc. has named Bert Miklosi VP of marketing solutions for the consumer packaged goods (CPG) industry, effective immediately. He will report directly to comScore executive chairman Gian Fulgoni.

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comScore names VP of marketing solutions

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Published on: 2011-12-09 20:28:08

AOL promoted Jim Norton to head of AOL sales on Dec. 9. Norton previously served as SVP of AOL Advertising’s advanced sales team.

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AOL promotes Norton to head of sales

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Published on: 2011-12-09 16:04:39

After four years with Goodby, Silverstein & Partners, Sprint Nextel Corp. has tapped Publicis Groupe-owned agency Digitas Chicago to handle all digital advertising, brand strategy, offline media, digital buying and analytics, both companies said Dec. 7.

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Read more: Sprint taps Digitas Chicago to handle digital

Published on: 2011-12-08 11:00:00

Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel’s ability to target consumers based on criteria such as geolocation, according to a study released by mobile advertising network Millennial Media on Dec. 8.

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Study: 40% of October mobile ad campaigns targeted