VerticalResponse acquir...

Self-service marketing company VerticalResponse acquired social marketing firm Roost, the company said on Dec. 15. VerticalResponse CEO Janine Popick said the acquisition closed yesterday but declined to disclose terms.

Facebook testing coupon...

Facebook is testing an ad unit that would allow brands to deliver coupons via display ads, the company said on Dec. 15.

Google buys restaurant ...

Google acquired personalized recommendation company Clever Sense, the company said on Dec. 13. A Google spokesperson declined to disclose terms of the acquisition.

Google, Visit Florida p...

Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.

comScore names VP of ma...

Marketing research and digital analytics firm comScore, Inc. has named Bert Miklosi VP of marketing solutions for the consumer packaged goods (CPG) industry, effective immediately. He will report directly to comScore executive chairman Gian Fulgoni.

AOL promotes Norton to ...

AOL promoted Jim Norton to head of AOL sales on Dec. 9. Norton previously served as SVP of AOL Advertising's advanced sales team.