AOL offers guaranteed a...

AOL will guarantee audience delivery for online video marketing campaigns across AOL's properties, said Charles Gabriel, VP of sales at AOL Video.

Mogreet Nabs $4.1M For ...

Mogreet , a Los Angeles-based mobile video marketing startup, is today announcing that it has raised $4.1 million in strategic capital. The round was led by Black Diamond Ventures , with participation from existing investors, including DFJ Frontier , Ascend Ventures , Bryant Park Ventures , and Draper Associates . The new infusion of capital brings the startup’s total funding to $14.1 million. Along with expanding its international presence, Mogreet will be using the funding to support its recently launched product, moShare . Launched in 2006, Mogreet has built a distribution platform for mobile messaging, which specializes in the delivery of rich media, specifically video and MMS, to mobile devices. The startup works with both Fortune 500 companies and SMBs in over 170 countries to help them better engage their audiences. Mogreet currently accounts for over 70 percent of MMS messages sent by marketers in the U.S. The team said that both SMBs and corporations alike are increasing their mobile marketing budgets to meet the growing demand for MMS capabilities from both marketers and consumers. As a result, the company saw 1,000 percent growth in mobile video distribution last year, as companies and consumers move to evolve their mobile communications from SMS to MMS. Mogreet is leveraging the growing demand for rich mobile messaging and its domestic share of the MMS market to expand upon the recently launched moShare, which offers a quick way to share videos, photos, songs, articles, and other content to mobile phones. The mobile sharing service, which is built on top of the company’s MMS platform, enables publishers, app developers, bloggers, and advertisers to share their content to any mobile device, regardless of carrier or device type. Publishers can simply add Mogreet’s share button to their website or blog to share directly to readers’ devices, along with taking advantage of analytics and reporting capabilities to get a better sense of how their content is being shared. The startup believes that, while Facebook and Twitter give consumers and advertisers quick, easy ways to send messages to larger groups of people, publishers prefer one-on-one, more conversational communication with their users. With 95 percent open-rates on those personal messages, Mogreet thinks they can persuade brands to make the switch. For More on Mogreet, check them out at home here .

Founders Den Demo Day P...

Our SOMA neighbor and “clubhouse for entrepreneurs”  Founders Den  had its second Demo Day today, out of its spacious office in SOMA. Many of the startups presenting were niche plays, trying to tackle the issues of curation and data in various verticals like education, eCommerce and health care. My personal favorites? Kaggle, a way to crowdsource the parsing data through friendly competitions between scientists, and Wanelo, a Pinterest-like site focused on products. “We have only one goal for Founders Den, creating a community for experienced entrepreneurs,” said Founders Den co-founder Jason Johnson, ”We don’t make money charging rent and we don’t take equity.” They also have a really good catering service. BetterDoctor –   Attempting to solve the very real problem of how to find a good doctor, BetterDoctor is OpenTable for doctors – using Yelp Reviews to help people find the ideal provider in their area for specific categories. Santa.com –   With a domain name valued between $5-15 million, Santa.com wants to build the world’s largest social commerce site. Essentially a data play, the site right now functions as a place to build wish lists for both kids and adults, and founder Will Weismen eventually hopes that its “Tell Santa button” will be available everywhere. Coursebook –  Coursebook wants to be the definitive platform for online learning, letting users aggregate lessons from Creative Commons content like Ted.com, Udemy and Stanford courses. Aiming to help people learn across web and mobile, Coursebook lets you bookmark these lessons, allowing you to both see what your friends are learning and providing you with learning recommendations based on your prior choices. Urbantag –   “Pinterest for places” Urbantag uses geo-tagging to let people bookmark their favorite locations. Powered by Google maps, the company thinks of itself as a publishing platform for places, allowing you to follow your friends and their recommendations via iPhone app. “The potential for offline discovery is completely untapped,” said founder Andrew Hoag “Urbantag becomes a tool for curating the places you’ve been, or that you want to go, but not necessarily where you are.” Showbucks –  Founded by an engineer who developed marketing materials for Hollywood movies like Titanic ,   Showbucks wants brands to better market themselves through its live social video marketing platform on Facebook, using white label games to attract and engage potential customers. Socialcam –    With 3 million downloads, Socialcam aspires to be the default app for video. “We see that the idea that people are walking around with a video camera in their pocket and don’t actually use it as a huge opportunity.” Socialcam founder Michael Seibel wants to compete on speed, creativity and community. The startup makes posting and interacting with videos simple: click the big red button, post it to Socialcam, and watch as your family and friends interact with the product. AmplifyHealth –  Amplify Health is a platform focusing on preventative health versus post-disease treatments. Founder Eric Page says that the lack of preventative health costs the US  $290 billion dollars annually and that his platform will give doctors a way to eliminate these costs by letting doctors share information like which apps are likely to keep patients on a helpful path. DataSift  –    DataSift is a cloud-based platform focused on aggregate data, letting companies use real-time social information like geolocation and sentiment in order to provide insight for and help companies maximize their social presences. Prima Table –    If you want to go to a really great restaurant this weekend, there’s no option really available for you according to PrimaTable founder Jamie Davidson. Using techniques from the yield management and travel industries, the startup gives people  last-minute access to fancy pants restaurants like Michael Mina and Gary Danko. Spitball Entertainment –   Spitball gives brands the opportunity to create their own branded social games, for example, brands like Hannah Montana can create a the virtual reality equivalent of a live concert. Linearware  — Linearware uses QR codes to give merchants the option to include an Amazon One-Click button on ads. Linearware sends payments directly to merchants, and helps them close customers without the friction between them seeing an ad and eventually coming home to purchase. Founder Chris Kim sees a lot of potential in cosmetics, where women see ads in magazines and then go online to shop. Kaggle —   Kaggle is basically the Netflix prize as a data-driven business. “The argument is that there is a mismatch between those with data and those that have the skills to analyze it,” says founder Anthony Goldbloom, “To solve this Kaggle holds competitions for data scientists to build predictive algorithms. Goldboom says that a problem that had alluded NASA for 10 years was solved in a week in a half  using Kaggle and the competitive nature of nerds. Questli –   Gaming platform Questli wants to be the “Facebook of the connection between web and reality” hoping to accomplish this by creating scavenger hunts between the web and the real world. Wanelo –    With half a million products posted, Wanelo (from Want, Need, Love) is a book-marking site that functions as a social store curated by users. “The way that we’re different from Pinterest is that we’re focused on commerce and shopping,” said Wanelo founder Deena Varshabskaya.

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How to Make Money on Yo...

Hundreds of YouTube partners earn six figures annually from YouTube, and even more are making $1,000 every month. Here are some video marketing tips and secrets for YouTube success. ...

PixelFish Finds A Local...

It was only this past December that local business guide Backyard launched , backed by a few big-name early-stage investors. Now, less than five months later, they’re exiting and providing a nice, quick return for those investors. PixelFish , a creator of local video marketing solutions for businesses, has snapped up Backyard in a deal that is roughly half stock and half cash, we’ve learned. The deal is for between $3 to $5 million — and again, is a nice exit since the service had raised just $150,000 in seed money from 500 Startups , Jason Calacanis , and Eric Schmidt’s Tomorrow Ventures . Notably, this marks the second exit for Schmidt’s venture wing in as many weeks (after MindJolt acquired SGN last week). So what does this deal mean for the young Backyard? Hopefully not much beyond helping PixelFish with their technology. The plan is to keep Backyard (and Citysquares , which Backyard acquired at launch in December) open, CEO Steve Espinosa says. “We are going to use our technology to bridge the gap between advertising on video sites like YouTube and the social graph utilizing our knowledge of what personalities and interests match up best to certain type of businesses,” he says. “Since we know what type of personalities are compatible with which businesses, we know which videos those potential customers are most likely on YouTube. Since most YouTube views are either TV shows, music videos, or movie trailers. we can pull out those interests which happen to be the most common things put into a Facebook profile and now all of sudden advertising on music videos on YouTube makes sense,” he continues. Espinosa will become PixelFish’s CTO as part of the deal. Backyard was actually part of the first startup hackathon at Facebook (500 Startups’ Dave McClure got them into that program). And it relies heavily on using Facebook data. “The majority of our technology was built to recommend places based on pricing (which we collect from venues via a call center) and your demographic data (which we got from Facebook Connect). We then would crawl fan pages of businesses that had pages, analyze the demographics of the fans of that page, then try to match you up with the best price and the one that closets matched your personality,” Espinosa explains. “To put it simply we gave businesses a personality based upon their fans on Facebook and then played the match.com game knowing the type of people that went to the business and how their prices compared to other businesses,” he notes. PixelFish raised a new Series B of funding just this past December. The entire Backyard team will be moving over with the deal. CrunchBase Information PixelFish Backyard Information provided by CrunchBase