Scott Briscoe Digital Marketing Blog http://scottbriscoe.com Scott Briscoe Digital Marketing Blog Thu, 09 Sep 2010 05:01:00 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Creating an Effective Keyword Portfolio Means Understanding the Search Landscape http://scottbriscoe.com/2010/09/09/creating-an-effective-keyword-portfolio-means-understanding-the-search-landscape/ http://scottbriscoe.com/2010/09/09/creating-an-effective-keyword-portfolio-means-understanding-the-search-landscape/#comments Thu, 09 Sep 2010 05:01:00 +0000 admin http://scottbriscoe.com/2010/09/09/creating-an-effective-keyword-portfolio-means-understanding-the-search-landscape/ This quick guide will give webmasters and SEMs the power and ability to understand the likelihood of ranking for a keyword using a competitive analysis.

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Creating an Effective Keyword Portfolio Means Understanding the Search Landscape

]]> http://scottbriscoe.com/2010/09/09/creating-an-effective-keyword-portfolio-means-understanding-the-search-landscape/feed/ 0 How Monitoring Tools Aid in Link Building http://scottbriscoe.com/2010/09/09/how-monitoring-tools-aid-in-link-building/ http://scottbriscoe.com/2010/09/09/how-monitoring-tools-aid-in-link-building/#comments Thu, 09 Sep 2010 04:01:00 +0000 admin http://scottbriscoe.com/2010/09/09/how-monitoring-tools-aid-in-link-building/ Ranking monitoring definitely isn’t dead. A look at drawbacks of available data, why you should monitor rankings and inlinks, which tools to use, and how to use those tools. …

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How Monitoring Tools Aid in Link Building

]]> http://scottbriscoe.com/2010/09/09/how-monitoring-tools-aid-in-link-building/feed/ 0 Pepsi Re-Ups ‘Refresh,’ Extends Project Overseas http://scottbriscoe.com/2010/09/09/pepsi-re-ups-refresh-extends-project-overseas/ http://scottbriscoe.com/2010/09/09/pepsi-re-ups-refresh-extends-project-overseas/#comments Thu, 09 Sep 2010 03:02:00 +0000 admin http://scottbriscoe.com/2010/09/09/pepsi-re-ups-refresh-extends-project-overseas/ clickz Says the campaign benefits both its brand and local communities, and plans global roll-out in 2011.

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Pepsi Re-Ups ‘Refresh,’ Extends Project Overseas

]]> http://scottbriscoe.com/2010/09/09/pepsi-re-ups-refresh-extends-project-overseas/feed/ 0 NPR Takes Small Sponsorship Steps in Local ARGO Project http://scottbriscoe.com/2010/09/09/npr-takes-small-sponsorship-steps-in-local-argo-project/ http://scottbriscoe.com/2010/09/09/npr-takes-small-sponsorship-steps-in-local-argo-project/#comments Thu, 09 Sep 2010 02:46:29 +0000 admin http://scottbriscoe.com/2010/09/09/npr-takes-small-sponsorship-steps-in-local-argo-project/ clickz The project launched today with 12 local sites affiliated with NPR stations, each dedicated to a topic of local significance with national implications.

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NPR Takes Small Sponsorship Steps in Local ARGO Project

]]> http://scottbriscoe.com/2010/09/09/npr-takes-small-sponsorship-steps-in-local-argo-project/feed/ 0 Google Instant Will Impact Search Ads and SEO [Video] http://scottbriscoe.com/2010/09/08/google-instant-will-impact-search-ads-and-seo-video/ http://scottbriscoe.com/2010/09/08/google-instant-will-impact-search-ads-and-seo-video/#comments Wed, 08 Sep 2010 19:33:08 +0000 admin http://scottbriscoe.com/2010/09/08/google-instant-will-impact-search-ads-and-seo-video/ clickz New interface will show a rapid sequence of ads per query, leading Google to update its definition of an ad impression.

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Google Instant Will Impact Search Ads and SEO [Video]

]]> http://scottbriscoe.com/2010/09/08/google-instant-will-impact-search-ads-and-seo-video/feed/ 0 Google Quietly Updates Keyword Tool Accuracy http://scottbriscoe.com/2010/09/08/google-quietly-updates-keyword-tool-accuracy/ http://scottbriscoe.com/2010/09/08/google-quietly-updates-keyword-tool-accuracy/#comments Wed, 08 Sep 2010 07:01:00 +0000 admin http://scottbriscoe.com/2010/09/08/google-quietly-updates-keyword-tool-accuracy/ Google’s latest Keyword Tool update improves the accuracy of exact match searches, and should make things easier for SEMs in the long term. ..

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Google Quietly Updates Keyword Tool Accuracy

]]> http://scottbriscoe.com/2010/09/08/google-quietly-updates-keyword-tool-accuracy/feed/ 0 The Daily Con Job: Rogue Spiders in the Wild http://scottbriscoe.com/2010/09/08/the-daily-con-job-rogue-spiders-in-the-wild/ http://scottbriscoe.com/2010/09/08/the-daily-con-job-rogue-spiders-in-the-wild/#comments Wed, 08 Sep 2010 06:01:00 +0000 admin http://scottbriscoe.com/2010/09/08/the-daily-con-job-rogue-spiders-in-the-wild/ If you thought that only humans were capable of pulling a fast one on you, think again: quite a few crawlers out there are not at all what they make out to be. …

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The Daily Con Job: Rogue Spiders in the Wild

]]> http://scottbriscoe.com/2010/09/08/the-daily-con-job-rogue-spiders-in-the-wild/feed/ 0 SEO Blitz: Are You Ready for Some Football! http://scottbriscoe.com/2010/09/08/seo-blitz-are-you-ready-for-some-football/ http://scottbriscoe.com/2010/09/08/seo-blitz-are-you-ready-for-some-football/#comments Wed, 08 Sep 2010 05:01:00 +0000 admin http://scottbriscoe.com/2010/09/08/seo-blitz-are-you-ready-for-some-football/ How we redesigned and optimized a sports website’s team and player pages to gain better coverage in the SERPs. ..

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SEO Blitz: Are You Ready for Some Football!

]]> http://scottbriscoe.com/2010/09/08/seo-blitz-are-you-ready-for-some-football/feed/ 0 5 Ways to Create an Online Buzz http://scottbriscoe.com/2010/09/08/5-ways-to-create-an-online-buzz/ http://scottbriscoe.com/2010/09/08/5-ways-to-create-an-online-buzz/#comments Wed, 08 Sep 2010 04:01:00 +0000 admin http://scottbriscoe.com/2010/09/08/5-ways-to-create-an-online-buzz/ Top tips for building an online buzz when you’ve launched something new and want to boost sales. …

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5 Ways to Create an Online Buzz

]]> http://scottbriscoe.com/2010/09/08/5-ways-to-create-an-online-buzz/feed/ 0 Craiglist’s Loss Is Rivals’ Gain http://scottbriscoe.com/2010/09/07/craiglists-loss-is-rivals-gain/ http://scottbriscoe.com/2010/09/07/craiglists-loss-is-rivals-gain/#comments Tue, 07 Sep 2010 21:00:18 +0000 admin http://scottbriscoe.com/2010/09/07/craiglists-loss-is-rivals-gain/ clickz Craigslist had been on track to collect an estimated $45 million this year from the adult services ads.

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Craiglist’s Loss Is Rivals’ Gain

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