Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic. ..
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Google Analytics 101, Part 2
Average cost-per-lead rates for CPG, Entertainment, Health, Non-Profit, Retail, Technology and Travel categories.
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Average CPL Data by Category for Year Ending July 2009
Orange aims to double revenues outside traditional streams, and described advertising as key to that growth.
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Orange Buys U.K. Ad Network Firm Unanimis
The investigation was prompted by a complaint from the Italian Federation of Newspaper Publishers, suggesting the search giant was not transparent in how it indexes online newspaper content.
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Google Italy Investigated for Depressing Publisher Ad Revenues
Some clients see search as a static landscape, something to treat with a “set it and forget it” mentality. But a look at the latest search headlines shows that search is incredibly innovative, and something you need to constantly manage. ..
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Is Search Innovative?
Struq hits U.K. market, Fresh Egg and Jellyfish Swim in SEO Pool; Adconion adopts IAB behavioral principles.
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Execs & Accounts UK & EU: Struq, Fresh Egg, Jellyfish, Adconion
While boycotters of the natural grocery store are taking an integrated social media approach to drive support, the company itself has done little online to quell the digital outcries.
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Social Media Integration Fuels Whole Foods Boycotters
Apple has approved the Spotify iPhone application, allowing users to stream music to their handsets, despite many regarding the two companies as rivals.
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Apple approves Spotify iPhone app
The Rubicon Project is expanding its online ad targeting business by opening an office in Sydney, Australia.Digital Marketer