Prospect, Prospect, Pro...

Always remember to never forget to actively prospect for new publishers and / or clients and advertisers, as a network - every single day.

5 Billion Mobile Subscr...

There will be 5 billion mobile cellular subscriptions around the world in 2010, according to the International Telecommunication Union (ITU).

The Week In Review

Headlines from the last week.

Turk 182

While it makes sense in hindsight, at the time, circa August 2009, we found ourselves completely blown away by the size and scope of the incentive marketing space. For us, incentive marketing had always been associated...

Why We Care

Last week we wrote about a change in Facebook's advertising policy, one not publicly posted on their news site but sent out to a handful of its largest performance-based advertisers. The change focused on what might be called...