Scott Briscoe Digital Marketing Blog

Multi-Channel Attribution Models Spur Lively Debate at I-COM

Agencies predict more brands will adapt the models in the next year, while others question the practice’s value.

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Multi-Channel Attribution Models Spur Lively Debate at I-COM

Tags: adapt-the, adapt-the-models, brands-will, models, next, predict-more, question-the, the-next