Kimberly-Clark appoints...

Consumer products manufacturer Kimberly-Clark has named Organic digital AOR for its Pull-Ups brand after a three-month RFP process that involved three other agencies. Organic is responsible for the brand's digital media strategy, including online, mobile and social media.

Digital agencies under ...

Advertisers face an ever-growing list of media buying options as the proliferation of digital permeates the industry. Given the sheer magnitude of choices, over-extended marketers often must turn to their agencies to determine the best fit to meet their goals.

McCormick & Co. nam...

Food products distributor McCormick & Co. has named R/GA its digital AOR after an RFP process. The agency search took place last fall and involved four agencies, said Laurie Harrsen, director of PR and consumer communications at McCormick.

mHealth Developer Surve...

Research firm Research2Guidance has released findings from a recent survey of mHealth developers that includes responses from 231 companies ranging from start-up mHealth specialists to traditional healthcare market players. Among the findings, it was revealed that diabetes is largely seen as the therapeutic area with the highest business potential within mHealth (80% of respondents), while the lack of standardization, regulation and market transparency are the main barriers.  Some other findings include: Almost 70% of survey participants agree that app developers and agencies will be the main players in the market Smartphone penetration is seen as the main driver for mHealth by 63% of respondents Doctors and hospitals are seen as the best distribution channel for mHealth apps by 2015 Android and iOS will be preferred mobile platforms for mHealth solutions

Agencies Tool Up for Da...

clickz Agencies and trading desks must invest more heavily in hiring data analysts and strategists, say providers.