Augmented Reality Pop-U...

Here’s an interesting augmented reality piece. It’s called “Between Page And Screen” an augmented reality book of poems, which works like a digital pop-up book that users activate through a webcam, enabling you to hold the words right in your hands. While this is decently basic in principle, it’s still a little unfriendly to actually Related Digital Buzz Posts: Parrot Carrot: Augmented Reality Kids Book The Coalition For Cheaper Books Nissan 370Z Augmented Reality Website (AR)

Bear 71: A Real World M...

You’ll know by now I’m a huge advocate of digital convergence, and this piece is one of the very best I’ve ever seen, it takes the concept to new heights… It’s called Bear 71, an interactive, multi-user documentary experience and installation that debuts at the Sundance Film Festival. Bear 71 Live observes and records the Related Digital Buzz Posts: NZ Airforce “Real World” YouTube Experience Multi-Touch Wall of World Cup History The Multi-Touch Experience Cube

Net-A-Porter: Augmented...

NET-A-PORTER are rolling out Augmented Reality Shopping Windows, around the world including Paris, New York, London, Munich and Sydney. The video demo above is from late last year for Fashion’s Night Out celebrations in London and New York, but as of today, it’s been rolled out globally for the new Karl by Karl Lagerfeld collection, Related Digital Buzz Posts: WWF: Augmented Reality Tiger Shirt Ford C-Max Augmented Reality Billboards Lynx: Augmented Reality Angel Ambush

Augmented Reality App I...

If you ever wanted to be able to read text on a street sign or on a menu in a restaurant when abroad, your smartphone might be able to help you soon. Japanese electronics company Omron has developed a smartphone application that can instantly translate (short) foreign texts you come across – firing up the app and pointing the phone’s camera at the text in question is enough. Omron says that in its current form, the app (which isn’t available yet) can handle English, Japanese, Korean, and Chinese. Translations are superimposed over the text shown on the display (in the picture below, you can see three items on a Korean menu shown in yellow Japanese letters). Users aren’t required to take pictures, as translations are delivered based on live images. Omron says their app can also handle text captured in bad lighting conditions or from difficult angles. Japanese business daily The Nikkei is reporting that the company hopes the app will be pre-installed on smartphones released within 2012. Word Lens is a very similar app (available for iOS), and in fact, Japanese companies have been working on mobile translation solutions like this for years .

Mercedes-Benz: Augmente...

Ever wondered how those Mercedes-Benz accessories really look at every angle when added to the car? Well, now you don’t have to. Mercedes-Benz has launched a series of new Augmented Reality Apps across iOS/Android for a few of its accessory lines, with more to come later this year… To kick it off, Mercedes-Benz lets you Related Digital Buzz Posts: Mercedes-Benz Tweet Race Case Study Mercedes-Benz: B-Class Microsite Mercedes-Benz: Escape The Map Advergame