Those Absurdly Irreleve...

Gmail users love to kvetch about how bad ads on the service are. Ostensibly targeted to the content of an e-mail message, these placements are typically off the mark in terms of matching a person's interests, her purchase intent, or even the context of a message she is reading. Well, that may be about to change -- if only slightly -- as Google modifies its tactics for delivering these messages

Those Absurdly Irreleve...

Gmail users love to kvetch about how bad ads on the service are. Ostensibly targeted to the content of an e-mail message, these placements are typically off the mark in terms of matching a person's interests, her purchase intent, or even the context of a message she is reading. Well, that may be about to change -- if only slightly -- as Google modifies its tactics for delivering these messages.

FTC Responds to IAB Let...

Yesterday the Interactive Advertising Bureau took a jab at the Federal Trade Commission's revised guidelines on online endorsements.