If you're looking for a new way to boost your brand, you might want to consider taking up a cause. According to a recent study from Cone LLC, 83 percent of Americans want more of the products, services and retailers they use to support causes.
Foursquare and Facebook are two social networks with quite different attributes (for now), so what do the lists of top brands on each platform look like? If you're into spoilers, here it is: they're pretty different.
Understanding your audience and interacting with them appropriately is the key to unlocking your success on Facebook. Get to know them, figure out what makes them want to engage with your brand, rinse, and repeat.