Only 13% of internet users would be prepared to pay for access to online media, although Brits show a higher than average willingness to fork over cash for Internet content, a survey has found.
Three-quarters of Brits would consider paying for digital content if it only cost 10p or per article, with Jeremy Clarkson the most likely columnist to entice punters to hand over their cash, according to a new survey.
In a ‘fireside interview’ with IAB chairman, Richard Eyre, Stephen Fry had the Engage 2009 audience eating out of his hand recounting his years as a techno geek and posterboy for Twitter.