Top tips: Hey you Tweet...

Twitter has given marketers an unprecedented insight into public sentiment, but how can brands capitalise on this highly personal medium? Michelle Carvill at Carvill Creative offers a guide on getting the most of of online conversations…

World Cup: The impact o...

Banking, travel and employment sites enjoyed a boost when England were knocked out of the World Cup, according to new research.

Guest comment: Social C...

Social media is undoubtedly a vital part of any marketing strategy, but how can its priciples be applied to customer relationship management (CRM)? Graeme Foux, CEO at Knexus, looks at how brands are using social media to engage in conversations with customers.

Travel marketers ‘faili...

Only 30 percent of email marketers are using subscriber information and behaviour to target customers with pre- and post-stay emails, signaling a significant market opportunity to increase revenue and differentiate their brand, according to new research.

Google developing iPad ...

Google is working on a tablet computer to rival Apple's iPad, according to press reports.