Behind the Scenes With ...

Social media campaign for Old Spice has generated almost 40 million video views in just seven days, but what went on behind the scenes?

Sponsored Content is th...

Social media is where it’s at these days but what kind of ad types are most engaging for users and spark the most purchase intent?

More Than Meets The

In a few days time, though we don't know what to make of it, but everyone keeps talking about, Apple iPad will officially go on sale. When first announced, pundits, consumers, analysts, etc. didn't know what...

Unlikely Partners ̵...

Marketers have a long history of leveraging current events and looking towards current events and government related action, including changes in legislation as source for marketing...

Consumers Want to Brows...

The iPad is probably the most buzzed-about gadget these days, but what do consumers want to use the somewhat ambiguous device for? Despite the talk about the iPad being an e-reader star, the answer seems to be rather plain, according to comScore