| Scott Briscoe Digital Marketing Blog

Google updates local to...

Google is changing the name of its Local Business Center to Google Places adding new tools to help connect consumers with local shops, including photos of the interiors of buildings.

Email marketing tool Cl...

CRM-based digital marketing tool, Clang, has been launched in the UK, billed as providing clients with a customer-centric approach to email marketing.

With the market pressures of the last two years, almost all retailers have had to shift their focus from new customers, to maximising sales with their core customer base. With this increased focus and attention however, there comes the issue of what to do when things go wrong. Steve Davis, evp & president, GSI Commerce International suggests that customer appeasement can be more of an opportunity than a hindrance.