Guest comment: A fit-fo...

Dennis Dayman, Chief Privacy and Deliverability Officer at Eloqua discusses how email has changed, and best practice for marketers looking to use email marketing in a targeted and compliant manner.

Data protection: New ma...

New powers have been given to the UK government department tasked with policing data protection, including the right to issue fines of up to £500,000 for serious breaches of personal data. Speaking at the DMA annual data protection conference, the Commissioner talked of email and online marketing as sectors that have forced the regulator to focus on the new types of data challenges, giving a clear warning to the digital marketing industry to ensure compliancy.