MediaVest Hires Sarah B...

clickz Appointment unites the agency's digital and print spending activities under one reporting structure.

At Cannes Lions, Talk I...

Real-time marketing and the blurring of lines between digital and physical life are big festival themes.

Half of mobile users to...

Nearly half of all mobile phone users worldwide will pay by mobile for digital and physical goods by 2014, representing growth of nearly a billion users compared to 2010, according to new research.

IAB and AOP team up to ...

The Internet Advertising Bureau (IAB) and the Association of Online Publishers (AOP) have released guidelines to further encourage best practice in online advertising effectiveness research.

MediaForge Ads Charge O...

System bills advertisers only after customers verifiably interact with online ads and later return to make a purchase.