Guest comment: Pitching...

When it comes to the all-important client pitch, can youth be a detrimental factor? In this article, Mark Bower, Managing Director of agency CoolPink, confronts the ‘elephant in the room’ for the digital industry and asks if we’re all too darn trendy for our own good...

ExactTarget buys Twitte...

Email marketing firm ExactTarget has acquired Twitter business app CoTweet for an undisclosed sum.

Guest comment: A fit-fo...

Dennis Dayman, Chief Privacy and Deliverability Officer at Eloqua discusses how email has changed, and best practice for marketers looking to use email marketing in a targeted and compliant manner.

Data protection: New ma...

New powers have been given to the UK government department tasked with policing data protection, including the right to issue fines of up to £500,000 for serious breaches of personal data. Speaking at the DMA annual data protection conference, the Commissioner talked of email and online marketing as sectors that have forced the regulator to focus on the new types of data challenges, giving a clear warning to the digital marketing industry to ensure compliancy.

Right to reply: The Fut...

2009 was the year mobile apps went mainstream, but what next? In this right to reply article, Patrick Gardner, CEO, Perfect Fools, looks at what to expect over the coming years.