Carvel taps Brandmovers...

Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8.

LG Electronics appoints...

LG Electronics, the consumer electronics brand, has appointed iCrossing its global digital agency of record. The firm will be responsible for LG's overall global digital strategy, media, creative and the development of search, social and mobile programs.

MLS launches Facebook p...

Major League Soccer launched the "Fan Zone Experience" section of its Facebook page this week. The professional sports organization will use the page primarily to drive viewership and interact with consumers, said Chris Schlosser, director of digital strategy at MLS.

Former Digitas CEO Kenn...

clickz Kenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy.

Former Digitas CEO Kenn...

clickz Kenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy.