‘Marketing industry bib...

Publishing firm EMAP has announced that Alf, a directory for the marketing and advertising industry, is to drop its print edition for a purely online database.

Top tips: 5 Key Ingredi...

Ted Prodromou, Online Marketing/SEO Analyst for Sitecore, provides a best practice guide for leveraging the popularity of Social Media to drive targeted traffic to your website.

Yell connects online ad...

Yell is to give small businesses listed on its directory targeted advertising on Facebook as part of its netReach product.

Top tips: Behavioural t...

As businesses attempt to navigate through the online privacy minefield, they need to be very aware of the risks of data misuse while recognising the benefits that can accrue if it is done well. Malcolm Duckett CEO at Magiq, provides a guide to getting the most out of behaviourally targeted campaigns without falling foul of privacy