Larry Page Spotted Wear...

There hasn’t been a whole lot of news coming out of the Google Zeitgeist event taking place in a posh hotel on the outskirts of London this week, but Google’s making some other news in England: its CEO Larry Page has been spotted wearing Google Glasses. The pictures of Page wearing the super-funky augmented reality eyewear are possibly the first — although his Google co-founder Sergey Brin has also been seen wearing them   in the wild . Today’s pictures come courtesy of Google employee Jason Mayes, who posted them — where else? — on Google + . “My life is now complete – met Larry Page today! Thank you for visiting EMEA,” he wrote alongside his pictures. Nice to Google Glass has been one of the most talked-about new projects at Google for a long time. It’s one of the company’s first big forays into cutting-edge hardware. Other products it’s been reported to be working on are integrating more Google TV functions into set-top boxes and a home-entertainment system . With the company closing the acquisition of Motorola today , we are likely to get more visibility on what Google’s plans will be for developing more hardware. That, of course, is a strength at Motorola. Hardware is also something that Page himself highlighted recently in his CEO’s letter.

Babelverse Is Out To De...

Babelverse won the opportunity to appear at TechCrunch Disrupt from the Startup Alley and with little notice ended up giving a slick pitch. Essentially this is a solution for universal speech translation, powered by a global community of human interpreters: it means anyone can be an interpreter. We covered it’s launch back in January but here’s a quick rundown. Machine translation, as we know, is not reliable. So what we’re looking here is a marketplace for translation. People practice to interpret and move up through the system, towards being more professional interpreters. Think of it as a sort of Demand Media platform for interpreting languages. It’s a mobile and web app that lets users benefit from on-the-spot ‘real time’ interpretation, in any of the world’s spoken language. Skilled amateurs and professional interpreters go on the platform and earn money for their time. Professional interpreters are much more expensive – but this democratises the process. Competitors include Google Translate Conversation Mode – a feature available on Android, but only for a limited number of languages. Eventually they want to be able to get to the point where they can do very live translation.

Tagbrand Gives Fashioni...

“All people wear clothes!” declared one of Tagbrand’s founders on stage at Disrupt today. That’s true, but let’s review. DailyBooth was (is still perhaps?) a phenomenon for a time as people became accustomed to sharing their daily lives in a more quirky manner than mere video can afford. (Ok, OK, it’s a bunch of teenagers sharing their zits, but work with me here, people). Now Tagbrand wants to apply that model to fashion, but with a tagging twist. The model is simple enough. Take and upload photos of what branded clothes you are wearing and tag them. Effectively, it’s a photo check-in for brands, or ‘Foursquare for fashion’, if you will. The twist is that users are encouraged to tag up pictures with a visual tag of what brand each item of clothing is. Alas, the site does not yet do visual recognition of the clothes. Maybe one day… TagBrand doesn’t call this check-ins, but – wait for it – “brand-ins”. People can then comment or vote on the brands their friends are wearing. Clearly the opportunity here is to capture a fashion-obsessed audience and provide a platform for advertisers. Thus, although Tagbrand is like DailyBooth if everyone on DailyBooth was obsessed with fashion, it’s this tagging element which looks pretty viral. The product combines contains brands, polls and e-commerce. There’s a lot of virality built into the service – every tags has a Twitter or Facebook button on it. But clearly the people who do this are obsessed with fashion. TagBrand gives them the tools to be obsessive. The polls certainly feature makes the experience more entertaining when you’re trying clothes out. Now, clothing brands and retail stores are constantly chasing these people. This is one way of delivering them a highly targeted audience. Tagbrand’s business model is based on creating a special marketplace for them which is visible while browsing the brand’s tag on a photo. The stores provide Tagbrand with a price-list and its system attaches them to a “Recommended” block. So while browsing their friends’ clothes, users see the real-world item beside the image and can purchase from there (click are on a CPC basis). Users also get delivered latest news on brands they such as new collections. Admittedly they have older competition in the UK operation, WIWT.com , but Tagbrand’s visual tags are a slightly cuter way of doing it. TagBrand has secured a $100,000 seed investment from Russian investor Glavstart, while founders Ivan Olenchenko and Alexandr Kobozev have been working on startup projects in Russia for a while now. (And we should add they did a pretty good pitch at a TechCrunch meetup in Moscow last year). Q&A Judges asked about extending the app into giving users the ability to upload their own home made brands, and that seemed to be on the cards according to the founders. Currently in Russian and English, the app launches today in the US. The Judges also had an issue about copyright and the images uploaded, which seems a fair point. Right now 80% of usage of the product is on the iPhone app versus 20% on the web. So far they’ve had 15,000 registered users in 2 months with no promotion/marketing just in the Russian market. With about $4.5 billion spent annually on advertising clothes, they reckon there’s plenty of money to be made out there. Da!

Stevie Turns Your Socia...

We spend more and more time on social networks, but sometimes it can feel like work. I mean, scrolling through your news feed isn’t work work, but it’s not quite as easy as vegging out on your couch and watching TV. That’s where a new startup called Stevie comes in, with a website launching today at Disrupt, along with mobile apps that function as remote controls. Stevie looks at content shared in your social network feeds and elsewhere on the Web, and it assembles that content into TV shows that you can watch, shows with names like The Comedy Strip, Music Non-Stop, and Celeb TV. Naturally, the shows incorporate video content that your friends have shared, but they also include things like Facebook status updates, tweets, shared headlines, and birthdays, running mostly as tickers under the video. Essentially, it’s a way to watch Facebook and Twitter on your TV. Co-founder and Chief Creative Technologist Gil Rimon argues that this is the right way to do “social TV.” Apps like GetGlue, which offer check ins and other social interactions around existing TV content, aren’t a good fit for how people watch TV now, because they ignore its essentially passive nature. Stevie takes the opposite tack — instead of trying to encourage new types of behavior, it’s introducing new content into the traditional couch potato experience. Rimon compares the app to Pandora. In the same way that Pandora learns your musical tastes and preferences, automatically delivering music that’s tailored to your tastes, Stevie uses something that the team calls “The Stevie Factor” to look at your social data (such as Facebook Likes) and automatically stitch together the videos and other content that you’ll probably enjoy. When Rimon demonstrated Stevie for me, I was particularly impressed by the look and feel. Granted, I don’t watch much TV aside from Game of Thrones and Doctor Who , but the video content struck me as quite bubbly and polished, especially for something that was being algorithmically assembled on-the-fly. Rimon’s experience in TV writing, editing, and presenting probably helps with that. I expect Stevie will become even more appealing when it’s available on connected TV devices. The company has raised $300,000 in angel funding from investors including Jeff Pulver and Gigi Levy, and it’s participating in the Microsoft Accelerator for Azure program in Tel Aviv. Oh, and if you’re interested in couples who run startups, here’s another one — Rimon is married to his co-founder and CEO Yael Givon. You can visit the Stevie website here , download the iPhone app here , and download the Android app here . (Again, the apps aren’t standalone experiences, but remote controls for watching on the browser.) Disrupt Q&A Q: How do you connect the Internet to the TC? A: We’re not delivering hardware — it’s a web-based experience, with more devices (starting with iPad) coming soon. Q: Who is your competition? A: No direct competition, though of course there are other video discovery companies. But they’re not replicating the TV experience. The real competitor might be old-fashioned TV channels. Q: Why hasn’t connected TV taken off? A: That’s changing — see, for example, the growth of Apple TV.

CallApp Uses Social Dat...

One of my least favorite moments of the day comes when my iPhone rings and the number isn’t in my contact book. Is it an important call from an entrepreneur? A random PR person pitching me? Or just a telemarketer? I won’t know until I pick up. CallApp , a startup launching today at Disrupt, wants to eliminate those awkward moments, for starters. It’s creating what CEO and co-founder Oded Volovitz calls a “universal social contact book.” It’s drawing data from social networks and other data sources to give users more context about phone calls and other communication. The data also comes from CallApp users — users can edit CallApp listings, and if they choose, they can add their contact book into the company’s general database. So when you get a phone call, even if it’s from someone who isn’t in your contact list, you should be able to see information about them — say a photo, their most recent update on Facebook, and your most recent email exchange if you’ve corresponded with them. Of course, if your phone is already ringing, you’ve only got a few seconds before you need to pick up, but at least you can glance at your screen and go into the call with some basic context. CallApp should be even more useful when you’re about to make a call. Then, the social network updates can give you a way to start off the conversation, or tell you when someone has traveled out of the country, so maybe now isn’t the best time to reach them. You can also attach personal reminders to CallApp contacts, share your location with them, or set up a meeting. In some ways, the concept is pretty similar to an email plugin like Rapportive ( recently acquired by LinkedIn ) or Xobni. However, Volovitz says that bringing this information to the smartphone puts it in a different context. After all, when he gets a phone call, “I cannot wait until I can go to the Internet to see who is calling me. This is about giving you real-time, immediate, the most relevant information you can get, and the tools to execute on that information.” Volovitz also says CallApp, despite the name, isn’t just about phone calls — he estimates that he only uses it for phone calls 50 percent of the time. The app also lists and connects to other ways for reaching people, like WhatsApp Messenger and Viber. The core of the experience isn’t the phone call but the contact itself, Volovitz says. Nor is CallApp limited to personal contact listings. It includes businesses too, showing you things like Yelp reviews, Google Street View, or a menu for a restaurant where you’re thinking about making reservations. Moving forward, Volovitz says the company will be adding features that are more about encouraging “serendipity.” The app is available on Android phones (you can download it from Google Play here ). CallApp is developing a version for iPhones too, though Volovitz estimates that it will have 80 percent of the functionality of the Android version, due to “some technical issues.” Volovitz says the company isn’t monetizing the app (which is free) yet, but there are a number of possible business models, including affiliate fees. The company has raised $1 million in funding from undisclosed venture capital firms and angel investors. Disrupt Q&A Q : How does the iOS app differ? A: There are more limitations than in Android, like you have to use the built-in dialer rather than any dialer you want. Q : What are the viral hooks? A: If you use CallApp to share information with someone, they get an SMS message linking to the content and asking them to download the app. Q: Tell us about the technology. A: What we do is artificial intelligence, big data. The system knows how to link the right person to the right number, for example using location to narrow the search. Q: Why do other improved contact books fail, and why will you succeed? A: It’s all about the execution and the ambition. If you build an app on the client side, you only get a limited amount of information about contacts on your phone, versus CallApp’s crowdsourced, cloud-based approach.