Q&A: Peter Kosmala...

With nearly 10 digital privacy bills introduced this Congress, Peter Kosmala, managing director of the Digital Advertising Alliance, discusses what the organization is doing to raise consumer awareness of the industry's self-regulation program, responds to its reported challenges and explains how the industry plans to address mobile privacy.

Q&A: Peter Kosmala...

With nearly 10 digital privacy bills introduced this Congress, Peter Kosmala, managing director of the Digital Advertising Alliance, discusses what the organization is doing to raise consumer awareness of the industry's self-regulation program, responds to its reported challenges and explains how the industry plans to address mobile privacy.

Q&A: Goeff Smith, ...

The rules of e-mail copywriting are evolving for the age of mobile e-mail. Geoff Smith, VP of field marketing at Epsilon, explains how e-mail marketers are changing their copywriting strategies to reach busy consumers on the go.

Q&A: Geoff Smith, ...

The rules of e-mail copywriting are evolving for the age of mobile e-mail. Geoff Smith, VP of field marketing at Epsilon, explains how e-mail marketers are changing their copywriting strategies to reach busy consumers on the go.

Right to reply: New tec...

A recent report published by the IMRG predicts that the UK’s online retail industry will double in size over the next ten years, but this could still be falling short of the actual growth figures. Current forecasts are based on the perception of the take-up of online retailing in respect to the existing technology we use, however the reality is that new technologies will be coming to market that will make shopping online even easier, particularly within the FMCG sector