ClickZ: 25 Things Email...

In an article over at ClickZ today, the author details 25 things email marketers must avoid in 2012, covering everything from a lack of testing to not dealing with deliverability and list hygiene issues. What’s the overall recommendation?  ”Have a list for big picture initiatives and blocking-and-tackling measures,” the author explains.  ”Then figure out the best way and resources to accomplish both of them and establish a reasonable timeline. Oh, and make sure you avoid some traps that strangle progress and end any chance for positive momentum.” The full list of 25 things to avoid is available  here .

Affiliate Tax: Industry...

As we were first wrapping our heads around the affiliate nexus tax, one of the first questions we had was trying to figure out how it would be implemented. For example, if a consumer clicks on an affiliate link where the affiliate resides in a state with the...

Valve Makes More Money ...

Here’s an interesting figure: Valve makes more money per employee than Google or Apple . While we can easily figure out how much the publicly traded Google and Apple make per employee, estimating what Valve pulls in is trickier. Valve has done quite well selling video games – over 12 million copies of Half-Life 2 alone – but Valve is even better at selling everyone else’s games – not just its own – in Steam. Read more…

Turning to Social Media...

How health marketers can ensure consumers find answers to their most important health questions in a timely manner. No one wants to wait for hours to figure out if they need to see a doctor. ...

The Magic of the Feed a...

With a stack of business cards in tow, besides sending follow-up emails, one of the next steps for those coming back from a tradeshow, e.g., the just completed Affiliate Summit West, will be to figure out where to add this person...