Frank Bobo: The Geotarg...

Targeting customers by location is becoming increasingly popular- yet past technology has been somewhat cumbersome, inaccurate and invasive to customers. Frank Bobo, Vice President, of Digital Element explains how geo-targeting is evolving, and how music site We7 got the most out of going local….

FIFA.com and Google tea...

FIFA.com and Google have collaborated on a range of online features to help supporters keep track of how each team is doing throughout the tournament.

Consumer poll: iPhone 4...

It's Apple’s new smartphone operating system, and not hardware features that will be the iPhone 4’s killer selling point in the handset wars, according to new research

Mobile Network Operator...

According to comScore, mobile phone network operators got the most impressions from online display ads in the U.S. in 2009.

Prospect, Prospect, Pro...

Always remember to never forget to actively prospect for new publishers and / or clients and advertisers, as a network - every single day.