Harry Potter And The Gr...

A milestone today in the world of publishing, as Pottermore.com , the site dedicated to all digital things Harry Potter, opened for business as the exclusive distributor of Harry Potter e-books and audiobooks. This marks the first time that a major author has ventured forth to offer e-books directly to the public, bypassing publishers’ sites and online bookstores in the process, to allow readers to by the content direct and then sideload it to their reading platform of choice. And such is the weight of Harry Potter that Pottermore even got some (but not all ) of the biggest book portals, Amazon and Barnes & Noble , to agree to link to Pottermore in affiliate marketing arrangements, rather than routing sales through their own systems (Amazon explains how this works; B&N just links directly through ). No small feat, but is this a sign of how e-books — and perhaps other content like apps — might be more widely sold in the future? Mark Coker, the CEO of Smashwords, calls today’s launch a “watershed” moment for the world of publishing because it shows how the balance of power is shifting from traditional distributors to the authors themselves. “This is a dark day, because now all big-name authors — the bread and butter of traditional publishers — are going to think twice before giving up their digital rights,” he says. No terms have been revealed for sales of e-books or audiobooks on the site, but Coker estimates that Rowling is getting between 70-90 percent of the listed price, compared to the 12.5-17.5 percent a publisher would pass on to the author. “Clearly traditional publishers cannot compete,” he says. “Authors are in control now, and they’re beginning to flex their muscle.” Yet even if this is what authors might like to implement, it may not come to pass so quickly. For one, retailers, Coker predicts, are not likely to start bending the way they have done with Pottermore.”It’s basically transforming them into the equivalent of affiliate marketers and causes them to lose some control over customer experience,” he says. Another issue is the fact that publishers, and authors, need to take more control of the customer experience, a new area for them. That’s something that Pottermore is only partly getting right, notes one observer: “I think the actual user flow when you buy is pretty good, if you already know what you’re doing,” says Benedict Evans, an analyst with Enders Analysis in London, says of the site. “But their description of what they’re selling, to someone new to e-books, is really very poor. Try to work out from the site if it will work on the iPad, for example.” That is a crucial point, because it may be that a series like Harry Potter is just be the kind to bring a new class of readers to the e-reading platform. At Pottermore, the first three e-books are being sold for $7.99 (£4.99) and the next four are going for $9.99 (£6.99), or $57.54 (£38.64) for the full set. But there are some odd idiosyncracies: if you are in the U.S. and choose the “GB” English version of the books, pricing for the first three appears a bit cheaper ($7.92); the later four and complete set cost more ($11.10; $61.34). However, even though it shows pricing, you cannot at this point buy those editions because they are outside your region. Third of all is the fact that the majority of authors are not in the same league as J.K. Rowling when it comes to selling books. “This will work for J.K. Rowling, because she’s J.K. Rowling,” says Coker. He may be biased, as a bookseller himself, to claim that she could make even more money by using the existing e-book supply chain, but he concedes that “she will still be enormously successful under her current plan.” But that may not extend to others, even if they wanted to do it. “How many hundreds of thousands, or millions of dollars is JKR investing to pull this off?  I don’t know the answer, but it’s probably a number so high it would discourage your average run-of-the-mill New York Times best-selling author from trying to pull off the same,” he adds. The Pottermore site seems to have held up today just fine, from most accounts. We have contacted the site to see if it can provide some early sales and traffic figures.

Harry Potter And The Gr...

A milestone today in the world of publishing, as Pottermore.com , the site dedicated to all digital things Harry Potter, opened for business as the exclusive distributor of Harry Potter e-books and audiobooks. This marks the first time that a major author has ventured forth to offer e-books directly to the public, bypassing publishers’ sites and online bookstores in the process, to allow readers to by the content direct and then sideload it to their reading platform of choice. And such is the weight of Harry Potter that Pottermore even got some (but not all ) of the biggest book portals, Amazon and Barnes & Noble , to agree to link to Pottermore in affiliate marketing arrangements, rather than routing sales through their own systems (Amazon explains how this works; B&N just links directly through ). No small feat, but is this a sign of how e-books — and perhaps other content like apps — might be more widely sold in the future? Mark Coker, the CEO of Smashwords, calls today’s launch a “watershed” moment for the world of publishing because it shows how the balance of power is shifting from traditional distributors to the authors themselves. “This is a dark day, because now all big-name authors — the bread and butter of traditional publishers — are going to think twice before giving up their digital rights,” he says. No terms have been revealed for sales of e-books or audiobooks on the site, but Coker estimates that Rowling is getting between 70-90 percent of the listed price, compared to the 12.5-17.5 percent a publisher would pass on to the author. “Clearly traditional publishers cannot compete,” he says. “Authors are in control now, and they’re beginning to flex their muscle.” Yet even if this is what authors might like to implement, it may not come to pass so quickly. For one, retailers, Coker predicts, are not likely to start bending the way they have done with Pottermore.”It’s basically transforming them into the equivalent of affiliate marketers and causes them to lose some control over customer experience,” he says. Another issue is the fact that publishers, and authors, need to take more control of the customer experience, a new area for them. That’s something that Pottermore is only partly getting right, notes one observer: “I think the actual user flow when you buy is pretty good, if you already know what you’re doing,” says Benedict Evans, an analyst with Enders Analysis in London, says of the site. “But their description of what they’re selling, to someone new to e-books, is really very poor. Try to work out from the site if it will work on the iPad, for example.” That is a crucial point, because it may be that a series like Harry Potter is just be the kind to bring a new class of readers to the e-reading platform. At Pottermore, the first three e-books are being sold for $7.99 (£4.99) and the next four are going for $9.99 (£6.99), or $57.54 (£38.64) for the full set. But there are some odd idiosyncracies: if you are in the U.S. and choose the “GB” English version of the books, pricing for the first three appears a bit cheaper ($7.92); the later four and complete set cost more ($11.10; $61.34). However, even though it shows pricing, you cannot at this point buy those editions because they are outside your region. Third of all is the fact that the majority of authors are not in the same league as J.K. Rowling when it comes to selling books. “This will work for J.K. Rowling, because she’s J.K. Rowling,” says Coker. He may be biased, as a bookseller himself, to claim that she could make even more money by using the existing e-book supply chain, but he concedes that “she will still be enormously successful under her current plan.” But that may not extend to others, even if they wanted to do it. “How many hundreds of thousands, or millions of dollars is JKR investing to pull this off?  I don’t know the answer, but it’s probably a number so high it would discourage your average run-of-the-mill New York Times best-selling author from trying to pull off the same,” he adds. The Pottermore site seems to have held up today just fine, from most accounts. We have contacted the site to see if it can provide some early sales and traffic figures.

Harry Potter And The Gr...

A milestone today in the world of publishing, as Pottermore.com , the site dedicated to all digital things Harry Potter, opened for business as the exclusive distributor of Harry Potter e-books and audiobooks. This marks the first time that a major author has ventured forth to offer e-books directly to the public, bypassing publishers’ sites and online bookstores in the process, to allow readers to by the content direct and then sideload it to their reading platform of choice. And such is the weight of Harry Potter that Pottermore even got some (but not all ) of the biggest book portals, Amazon and Barnes & Noble , to agree to link to Pottermore in affiliate marketing arrangements, rather than routing sales through their own systems (Amazon explains how this works; B&N just links directly through ). No small feat, but is this a sign of how e-books — and perhaps other content like apps — might be more widely sold in the future? Mark Coker, the CEO of Smashwords, calls today’s launch a “watershed” moment for the world of publishing because it shows how the balance of power is shifting from traditional distributors to the authors themselves. “This is a dark day, because now all big-name authors — the bread and butter of traditional publishers — are going to think twice before giving up their digital rights,” he says. No terms have been revealed for sales of e-books or audiobooks on the site, but Coker estimates that Rowling is getting between 70-90 percent of the listed price, compared to the 12.5-17.5 percent a publisher would pass on to the author. “Clearly traditional publishers cannot compete,” he says. “Authors are in control now, and they’re beginning to flex their muscle.” Yet even if this is what authors might like to implement, it may not come to pass so quickly. For one, retailers, Coker predicts, are not likely to start bending the way they have done with Pottermore.”It’s basically transforming them into the equivalent of affiliate marketers and causes them to lose some control over customer experience,” he says. Another issue is the fact that publishers, and authors, need to take more control of the customer experience, a new area for them. That’s something that Pottermore is only partly getting right, notes one observer: “I think the actual user flow when you buy is pretty good, if you already know what you’re doing,” says Benedict Evans, an analyst with Enders Analysis in London, says of the site. “But their description of what they’re selling, to someone new to e-books, is really very poor. Try to work out from the site if it will work on the iPad, for example.” That is a crucial point, because it may be that a series like Harry Potter is just be the kind to bring a new class of readers to the e-reading platform. At Pottermore, the first three e-books are being sold for $7.99 (£4.99) and the next four are going for $9.99 (£6.99), or $57.54 (£38.64) for the full set. But there are some odd idiosyncracies: if you are in the U.S. and choose the “GB” English version of the books, pricing for the first three appears a bit cheaper ($7.92); the later four and complete set cost more ($11.10; $61.34). However, even though it shows pricing, you cannot at this point buy those editions because they are outside your region. Third of all is the fact that the majority of authors are not in the same league as J.K. Rowling when it comes to selling books. “This will work for J.K. Rowling, because she’s J.K. Rowling,” says Coker. He may be biased, as a bookseller himself, to claim that she could make even more money by using the existing e-book supply chain, but he concedes that “she will still be enormously successful under her current plan.” But that may not extend to others, even if they wanted to do it. “How many hundreds of thousands, or millions of dollars is JKR investing to pull this off?  I don’t know the answer, but it’s probably a number so high it would discourage your average run-of-the-mill New York Times best-selling author from trying to pull off the same,” he adds. The Pottermore site seems to have held up today just fine, from most accounts. We have contacted the site to see if it can provide some early sales and traffic figures.

Harry Potter And The Gr...

A milestone today in the world of publishing, as Pottermore.com , the site dedicated to all digital things Harry Potter, opened for business as the exclusive distributor of Harry Potter e-books and audiobooks. This marks the first time that a major author has ventured forth to offer e-books directly to the public, bypassing publishers’ sites and online bookstores in the process, to allow readers to by the content direct and then sideload it to their reading platform of choice. And such is the weight of Harry Potter that Pottermore even got some (but not all ) of the biggest book portals, Amazon and Barnes & Noble , to agree to link to Pottermore in affiliate marketing arrangements, rather than routing sales through their own systems (Amazon explains how this works; B&N just links directly through ). No small feat, but is this a sign of how e-books — and perhaps other content like apps — might be more widely sold in the future? Mark Coker, the CEO of Smashwords, calls today’s launch a “watershed” moment for the world of publishing because it shows how the balance of power is shifting from traditional distributors to the authors themselves. “This is a dark day, because now all big-name authors — the bread and butter of traditional publishers — are going to think twice before giving up their digital rights,” he says. No terms have been revealed for sales of e-books or audiobooks on the site, but Coker estimates that Rowling is getting between 70-90 percent of the listed price, compared to the 12.5-17.5 percent a publisher would pass on to the author. “Clearly traditional publishers cannot compete,” he says. “Authors are in control now, and they’re beginning to flex their muscle.” Yet even if this is what authors might like to implement, it may not come to pass so quickly. For one, retailers, Coker predicts, are not likely to start bending the way they have done with Pottermore.”It’s basically transforming them into the equivalent of affiliate marketers and causes them to lose some control over customer experience,” he says. Another issue is the fact that publishers, and authors, need to take more control of the customer experience, a new area for them. That’s something that Pottermore is only partly getting right, notes one observer: “I think the actual user flow when you buy is pretty good, if you already know what you’re doing,” says Benedict Evans, an analyst with Enders Analysis in London, says of the site. “But their description of what they’re selling, to someone new to e-books, is really very poor. Try to work out from the site if it will work on the iPad, for example.” That is a crucial point, because it may be that a series like Harry Potter is just be the kind to bring a new class of readers to the e-reading platform. At Pottermore, the first three e-books are being sold for $7.99 (£4.99) and the next four are going for $9.99 (£6.99), or $57.54 (£38.64) for the full set. But there are some odd idiosyncracies: if you are in the U.S. and choose the “GB” English version of the books, pricing for the first three appears a bit cheaper ($7.92); the later four and complete set cost more ($11.10; $61.34). However, even though it shows pricing, you cannot at this point buy those editions because they are outside your region. Third of all is the fact that the majority of authors are not in the same league as J.K. Rowling when it comes to selling books. “This will work for J.K. Rowling, because she’s J.K. Rowling,” says Coker. He may be biased, as a bookseller himself, to claim that she could make even more money by using the existing e-book supply chain, but he concedes that “she will still be enormously successful under her current plan.” But that may not extend to others, even if they wanted to do it. “How many hundreds of thousands, or millions of dollars is JKR investing to pull this off?  I don’t know the answer, but it’s probably a number so high it would discourage your average run-of-the-mill New York Times best-selling author from trying to pull off the same,” he adds. The Pottermore site seems to have held up today just fine, from most accounts. We have contacted the site to see if it can provide some early sales and traffic figures.

Google’s Getting Harry ...

This morning Google made an announcement of magical significance: the Harry Potter eBooks, which are being released for the first time this October, will be available via its Google Books platform. That sounds like it should be a given, but in the case of Potter it isn’t — author J.K. Rowling is selling the books exclusively through Pottermore , a site that she launched with much fanfare last month. Some reports took this to mean that Potter wouldn’t be making his way to the Kindle (or that end-users would have to deal with clunky workarounds to get the book off of Google Books and onto Amazon’s popular device). Fortunately, that isn’t the case: we’ve received word from an Amazon spokesperson that the company is “working closely with Pottermore to make sure Kindle customers will be able to buy and read J.K. Rowling’s Harry Potter books.” That’s important, because even before today’s Google announcement people have questioned if Potter would come to the Kindle. Pottermore is reportedly distributing the books in a DRM-free format, and historically Amazon has only sold its books with DRM . Update : Amazon says that they actually sell lots of Kindle books without DRM, and that the decision is up to the publisher. It’s unclear exactly what Amazon is going to do here, but obviously they’re working something out (and they have a strong incentive to, given that the series has sold 450 million copies in print). One thing to note: Amazon’s statement makes it clear that Potter is coming to the Kindle, but it’s still feasible that there could be different release windows in play. As for the purchase process itself, it sounds like users will buy the books from Pottermore, then choose which eBook platform they’d like them delivered to. And while it doesn’t have exclusive rights to the books, Google does have a leg up on Amazon in at least one respect: they’ve been chosen as “the preferred third party payment platform for all purchases made on Pottermore.com” — you’ll be able to pay with either Google Checkout, or your credit card. Given how many people will flock to the site, this could well introduce Google Checkout to a lot of people for the first time. Finally, Google hints that there will be more coming from its partnership: “Stay tuned for more Pottermore and Google wizardry on the web this summer, leading up to when Pottermore opens.”