How We Use Social Media

Recent numbers from NM Incite, a Nielsen/McKinsey Company, offers some insight into why U.S. social media users visit these sites. According to the research, the top driver of social media use is to find/maintain...

ClickZ Hires Asia Burea...

Adaline Lau, former senior reporting at Marketing Magazine, will oversee ClickZ's editorial operations in Incisive Media's Hong Kong office.

Nielsen Pairs With McKi...

New social media consulting company NM Incite promises to help brands put social media monitoring data to use in broader strategic ways.