DMA: Email Brought in $...

According to the Direct Marketing Association’s recent “Power of Direct” study , email brought in an average of $40.56 for every dollar spent in 2011, with that number projected to decrease to roughly $39.40 in 2012 as many marketers are “missing out on opportunities to fully capitalize on email’s power.” “Too many programs fail to incorporate customer data effectively, to deliver more targeted and relevant emails,” says Matthew Kirsch, senior manager of online marketing at DirecTV. “The challenge with social and other new technologies is that an emailer can expend time and money chasing the newest thing and fall further behind on the nuts and bolts that will make meaningful and measurable improvements in his or her program,” he explains. Email’s decrease in ROI isn’t due to the medium losing its effectiveness, however, in fact email is big business and continually growing.  According to Forrester Research’s “US Interactive Marketing Forecast, 2011 to 2016,” email is expected to bring in $1.7 billion in revenue in 2012 and grow 10% annually through 2016, hitting $2.5 billion by 2016. At mobileStorm, we’ve long believed that email marketers need strong guidance in terms of making the most out of their email marketing strategy, which is why we give each and every client a dedicated account rep to provide such guidance and know-how every step of the way. More on the DMA’s recent study can be found here .

Q&A: Michael Strom...

Michael Stromer, director of e-commerce and interactive marketing at JetBlue Airways, says his company takes a conservative in-flight approach.

Anti-Acne Brand Combine...

Effort takes interactive marketing to the bathroom mirror.

Millennial Media SMART ...

Millennial Media has just released their August SMART report which this month, focuses on the Consumer Packaged Goods Industry. Alcohol brands took 42% of the ad mix for the month with Cosmetics and Hygiene next at 26%. Says Millennial: During the summer months, we saw an increase in Alcoholic Beverage advertisers taking advantage of the unique ability of mobile to reinforce their brands by delivering fun and interactive marketing campaigns to their target customers. Is it just me, or does it bother anyone else to see the words alcoholic beverage and mobile in the same sentence? The vast majority of CPG campaigns pushed consumers to go from mobile to social (78%), while 56% sent consumers off to watch a video. When you look at the campaign action mix for all industries (the orange boxes), Mocial is barely a blip, while Application Downloads and Watching a Video are the top goals. The report also notes a rise in custom landing pages, (24% increase month-over-month) which they attribute to special sale pages for back-to-school, seasonal products and product launches. The entertainment biz was going strong, using mobile and video to promote the last of the summer movies and the new TV shows for fall. What will September bring? Except to see a rise in video and even more special landing pages as online marketers gear up for the holidays.

Marketing Pilgrim’s Job...

Although the headline of this post makes me want to get a Slurpee, this is about jobs. Internet marketing jobs and social media marketing jobs for those looking for positions and those looking to fill these positions. If you are a job seeker check out a few of our latest listings below and the rest on our complete Internet marketing job board. If you are an employer looking to attract the best and the brightest in the Internet marketing and social media marketing job force you have come to the right place as well. It’s only $27 / month / listing to reach our readers which could hold your next start employee. Here are some of the great opportunities currently listed on our job board. Social Media and Marketing Manager UC Santa Cruz Santa Cruz. CA Program Director for Internet Marketing Degree Programs Full Sail University Winter Park, FL Marketing Manager IMVU Mountain View, CA Online Marketing Manager Experian Interactive Marketing Los Angeles, CA Remember employers, it’s only $27 per listing per month to post your Internet marketing and social media marketing jobs here at Marketing Pilgrim. Post your job today!