Here’s Some Internet an...

Each time we post about the jobs on our Job Board we are reminded just how blessed we all are to be in an industry that is in demand rather than one that is in the crapper. Here are a few of the jobs that are listed for you, our brilliantly talented reader, to look at, drool over, scoff at or aggressively pursue. Here at Marketing Pilgrim you still have the freedom of choice to respond in whatever way “optimizes your site”, so to speak. Here are some of the latest job listings for you to peruse. One interesting thing we are seeing are even fewer titles that mention interactive or social media. Is this because the lines have blurred enough that it is now accepted that if you are a marketer you will know interactive marketing as well? Consumer Marketing Manager – The Taunton Press – Newtown, CT Product Marketing Specialist (Contractor) – Exact Software – Minneapolis, MN Online Marketing Manager – StudentUniverse – Waltham, MA There are many more listed on the job board itself. If you are an employer looking to reach the talented group of individuals that make-up our readership you can do so for only $27 per listing per month ! Happy job and employee hunting! Remember to count your blessings!

DMA: Email Brought in $...

According to the Direct Marketing Association’s recent “Power of Direct” study , email brought in an average of $40.56 for every dollar spent in 2011, with that number projected to decrease to roughly $39.40 in 2012 as many marketers are “missing out on opportunities to fully capitalize on email’s power.” “Too many programs fail to incorporate customer data effectively, to deliver more targeted and relevant emails,” says Matthew Kirsch, senior manager of online marketing at DirecTV. “The challenge with social and other new technologies is that an emailer can expend time and money chasing the newest thing and fall further behind on the nuts and bolts that will make meaningful and measurable improvements in his or her program,” he explains. Email’s decrease in ROI isn’t due to the medium losing its effectiveness, however, in fact email is big business and continually growing.  According to Forrester Research’s “US Interactive Marketing Forecast, 2011 to 2016,” email is expected to bring in $1.7 billion in revenue in 2012 and grow 10% annually through 2016, hitting $2.5 billion by 2016. At mobileStorm, we’ve long believed that email marketers need strong guidance in terms of making the most out of their email marketing strategy, which is why we give each and every client a dedicated account rep to provide such guidance and know-how every step of the way. More on the DMA’s recent study can be found here .

Q&A: Michael Strom...

Michael Stromer, director of e-commerce and interactive marketing at JetBlue Airways, says his company takes a conservative in-flight approach.

Anti-Acne Brand Combine...

Effort takes interactive marketing to the bathroom mirror.

Millennial Media SMART ...

Millennial Media has just released their August SMART report which this month, focuses on the Consumer Packaged Goods Industry. Alcohol brands took 42% of the ad mix for the month with Cosmetics and Hygiene next at 26%. Says Millennial: During the summer months, we saw an increase in Alcoholic Beverage advertisers taking advantage of the unique ability of mobile to reinforce their brands by delivering fun and interactive marketing campaigns to their target customers. Is it just me, or does it bother anyone else to see the words alcoholic beverage and mobile in the same sentence? The vast majority of CPG campaigns pushed consumers to go from mobile to social (78%), while 56% sent consumers off to watch a video. When you look at the campaign action mix for all industries (the orange boxes), Mocial is barely a blip, while Application Downloads and Watching a Video are the top goals. The report also notes a rise in custom landing pages, (24% increase month-over-month) which they attribute to special sale pages for back-to-school, seasonal products and product launches. The entertainment biz was going strong, using mobile and video to promote the last of the summer movies and the new TV shows for fall. What will September bring? Except to see a rise in video and even more special landing pages as online marketers gear up for the holidays.