Shoppers Sent From Twit...

RichRelevance recently released its new Online Consumer Report, which analyzed more than 200 million shopping sessions to take a glimpse at how Americans are browsing and shopping online. Among the findings is that shoppers behave quite differently depending on how they get to a retail...

Ritz-Carlton launches $...

The Ritz-Carlton Hotel Co. launched a $10 million advertising campaign on Sept. 16 to spread awareness of its new brand positioning. The Marriott-owned hotel chain created the effort, which includes direct mail, email, social media and banner ads, with Los Angeles-based agency Team One.

Magazines rely on email...

Multititle publisher Bonnier Corp. is using email marketing to build relationships with customers who are subscribing to its new iPad magazine. Subscribers who opt in to email messages while buying the digital magazine will receive an email survey with questions about themselves, and what they like and dislike about the iPad edition.

QR codes enhance the in...

Retailer Pacific Sunwear placed its first quick response (QR) codes in stores and on print ads in March, linking to a mobile flipbook that allowed consumers to look at its new board short and swimwear lines. The codes allow retailers to enhance consumers' in-store experience while collecting valuable consumer data.

Neverblue Launches New ...

Neverblue, a premier global lead generation network, announced the launch of its new mobile marketing division, Neverblue Mobile. Neverblue Mobile delivers leads and sales to advertisers through optimized access to the growing market of mobile users worldwide.