Modify Watches generate...

Since rebranding as Modify Watches in October of last year the company has faced an identity crisis: Are its consumers taste-making 15-year-old sneaker enthusiasts or hip 60-year-old women?

Bing Uses Holiday Class...

Normally, there is not a lot of Bing news around these parts. This isn’t really news either but rather a little more insight into where all the money Microsoft dumps into online might be going (to the tune of losing over $2B last year) as they use a familiar group of characters for a holiday themed ad. Video: Bing Originals: Bumble-Less

Masabi Secures $4 Milli...

Masabi , which develops mobile ticketing technology for the transport sector, has secured $4 million from London-based m8 Capital, the majority-owned affiliate of AGC Equity Partners that targets mobile startups and technology. This is a B-round, following the $2m A-round of last year and is designed to push the company into the US.

McDonald’s #McRib...

Fast-food brand runs Promoted Trend while citing last year's success.

ZenithOptimedia revises...

ZenithOptimedia has revised down its 2011 global advertising spending forecast by half a percentage point due to slower economic recovery in developing markets and continued fears of a double-dip recession. Still, total ad investment for this year is expected to grow 3.6% to $466 billion, up from $450 billion last year, with digital media continuing to drive growth.