In addition to consumer appeal and massive scale, the winner in the local geo-social mobile game will have direct touch points with SMBs or be able to build or partner to get them.

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Who’s Winning the Geo-social Game?

Over a third (35%) of local authority website users were frustrated by the navigation and design of their local authority website, according to new research.

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Local authority websites hampered by poor navigation and design

Presence, promotion, and convertibility are the three key elements to a successful local search campaign. Learn how to take your local online efforts to the next level. …

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Local Search Convertibility

Is Facebook on its way to becoming a serious player in the search marketplace? ..

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What History Tells us About Facebook’s Potential as a Search Engine, Part 1

Google is changing the name of its Local Business Center to Google Places adding new tools to help connect consumers with local shops, including photos of the interiors of buildings.

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Google updates local tools with photos inside businesses

Ellenthal will leave the local ad net – co-owned by Gannett, Hearst, Tribune, and The New York Times Company – for a position with an undisclosed firm.

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QuadrantONE CEO Ellenthal Will Leave

New ad offering joins existing product that lets users identify and buy items displayed in Web photos.

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Google-Funded Pixazza Courts Advertisers With New Platform

Five reviews for Miller Honda were removed from Yelp this week, but don’t expect the auto dealer nor its social media marketing firm to sue the local reviews site any time soon.

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As Lawyers Swarm, Some Marketers with Yelp Problems Won’t Sue

Trinity Mirror has bought Guardian Media Group’s Regional Media for £44.8 million, as the local arm of the Guardian struggled to make profit last year amid falling ad sales and growing competion from the internet.

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Trinity Mirror buys Manchester Evening News

Like its two sister sites in California, Orange County Local News Network aims to develop unique sponsorships for advertisers, and will partner with LA Times Media Group on ad sales and content.

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Local California News Network Lays a Stake in OC