Guest comment: Online /...

The way we experience events is changing. We extend the experience once the event is over: sharing experiences, photos and videos over social networks, Twitter and photo-sharing sites.

Eyeblaster rebrands as ...

Digital ad technology provider Eyeblaster is rebranding its entire company under the name of its flagship product, MediaMind.

Guest comment: The iPad...

Ebooks have been around for ages, yet its only in the past year that the format has really taken off, boosted by devices such as Apple’s iPad and Amazon’s Kindle. Emmanuel Benoît, Director of Strategic Marketing, Jouve tracks the journey of the eBook, from indifference to media frenzy, and looks at how our reading habits will change in the years to come.

Guest comment: Social C...

Social media is undoubtedly a vital part of any marketing strategy, but how can its priciples be applied to customer relationship management (CRM)? Graeme Foux, CEO at Knexus, looks at how brands are using social media to engage in conversations with customers.

Guest comment: The soci...

With the TV leadership debates dramatically changing the shape of the UK election campaign, what role has the web got to play? Paul Bates, UK MD at StrongMail Systems, looks at how to opportunities and pitfalls that social media can present to political parties.