Scott Briscoe Digital Marketing Blog

New Videos Extend ‘Ford Fiesta Movement’

Social campaign launched last year is extended with eight new videos starring YouTube celebs.

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New Videos Extend ‘Ford Fiesta Movement’

Tags: announced-today, campaign-launched, eight-new, extended-with, last-year-, marketing-firm, videos-starring, will-roll

StrongMail Rolls Up Social Media Play

E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency.

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StrongMail Rolls Up Social Media Play

Tags: announced-today, internal-agency-, marketing-firm, will-roll

As Lawyers Swarm, Some Marketers with Yelp Problems Won’t Sue

Five reviews for Miller Honda were removed from Yelp this week, but don’t expect the auto dealer nor its social media marketing firm to sue the local reviews site any time soon.

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As Lawyers Swarm, Some Marketers with Yelp Problems Won’t Sue

Tags: a-marketing-firm, a-were-removed, auto, but-don, expect-the-auto, local, marketing-firm, nor-its, social-media, suggests-superior, time-soon-, were-removed

ExactTarget buys Twitter app CoTweet

Email marketing firm ExactTarget has acquired Twitter business app CoTweet for an undisclosed sum.

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ExactTarget buys Twitter app CoTweet

Tags: advertising, article, client-pitch, digital-industry, for-the, has-acquired, managing, managing-director, marketing, marketing-firm

Guest comment: A fit-for-function outbox

Dennis Dayman, Chief Privacy and Deliverability Officer at Eloqua discusses how email has changed, and best practice for marketers looking to use email marketing in a targeted and compliant manner.

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Guest comment: A fit-for-function outbox

Tags: article, chief, compliant-manner-, dayman, dennis-dayman, digital-industry, discusses-how, eloqua, has-acquired, marketing-firm, officer-at-eloqua, practice-for

Data protection: New mandate for Information Commissioner, large fines, new powers

New powers have been given to the UK government department tasked with policing data protection, including the right to issue fines of up to £500,000 for serious breaches of personal data. Speaking at the DMA annual data protection conference, the Commissioner talked of email and online marketing as sectors that have forced the regulator to focus on the new types of data challenges, giving a clear warning to the digital marketing industry to ensure compliancy.

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Data protection: New mandate for Information Commissioner, large fines, new powers

Tags: advertising, been-given, chief, clear-warning, compliant-manner-, dennis-dayman, Digital, digital-industry, discusses-how, marketing-firm, right, security, tasked-with, the-regulator

The Search Works rebrands as TD Search

Digital marketing firm TradeDoubler is rebranding The Search Works as TD Search in the UK and France, as it looks towards integrating its online operations across Europe.

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The Search Works rebrands as TD Search

Tags: europe, france, its-online, looks-towards, marketing-firm, operations-across, search, search-works, trade