Study: Lower CPCs for a...

Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click rates (CPC) drop by up to 45%, according to a study released by Facebook marketing firm TBG Digital on Jan. 16.

Infographic: Social Med...

Here’s an interesting Christmas shopping themed infographic that shows the power of social recommendations around the holiday season. Mr. Youth, a word-of-mouth marketing firm, surveyed around 4,500 adults and found that social media has been a key driver of Christmas gift purchases this year. A few interesting take outs are: 66% of Black Friday purchases were a Related Digital Buzz Posts: Infographic: Artistic Impression of Social Media Infographic: The Social Consumer Infographic: The Real Cost Of Social Media

VerticalResponse acquir...

Self-service marketing company VerticalResponse acquired social marketing firm Roost, the company said on Dec. 15. VerticalResponse CEO Janine Popick said the acquisition closed yesterday but declined to disclose terms.

Adobe to acquire Effici...

Adobe Systems Inc. has agreed to acquire digital marketing firm Efficient Frontier, the company said on Nov. 30. The acquisition is expected to close during the first quarter of Adobe's 2012 fiscal year. Terms of the deal were not disclosed.

Urbana Creative launche...

Miami-based Urbana Creative Group launched digital marketing firm Interaktiva to focus specifically on branding for clients targeting or expanding their businesses into Latin America, the company said on Oct. 25.