Q&A: Nick Heys, fo...

Nick Heys, founder and CEO of EmailVision, discusses how email marketing is being used around the globe, shares insights into EmailVision's acquisition of marketing firm smartFOCUS, and talks about email as a customer retention channel.

Mobile firm Augme Techn...

Mobile marketing company Augme Technologies has agreed to acquire mobile marketing firm Hipcricket, the company said on August 4. The acquisition is expected to close by the end of the month.

Mobile firm Augme Techn...

Mobile marketing company Augme Technologies has agreed to acquire mobile marketing firm Hipcricket, the company said on August 4. The acquisition is expected to close by the end of the month.

WhatCounts boosts socia...

Email marketing firm WhatCounts said July 11 that it has acquired email service provider Blue Sky Factory. WhatCounts president and founder Allen Nance said the acquisition will add social media functionality to his company's offerings.

Email tool allows consu...

Consumers can temporarily halt the delivery of email marketing communications with a new tool from email marketing firm Silverpop. The Snooze tool added to its Engage platform enables email recipients to cancel delivery of company communications and set the date upon which to begin receiving communications again.