Before the rise of flogs and the hundreds of millions of dollars generated by the performance marketing ecosysytem, a handful of companies had carved out rather successful health and beauty continuity…
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Continuity Is Dead. Long Live Continuity.
Depending on which networks’ distribution lists you are on, you have probably noticed at least one or two major announcements surrounding the online education…
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Sectors Under Siege
Publishing firm EMAP has announced that Alf, a directory for the marketing and advertising industry, is to drop its print edition for a purely online database.
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‘Marketing industry bible’ ALF trades print for online future
Today, email marketing is unquestionably a trusted tool in every marketer’s kit but do you ever stop to question if the weather should factor into your campaign planning? Adam Bambrough, specialist at email marketing solution providers Pure360, suggests ignoring the forecast could seriously rain on your campaign.
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Top tips: Always take the weather with you- email marketing tips from the top
According to the latest “Email Marketing Metrics Report” from MailerMailer, its 10th version, e-mail is not dead.
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E-Mail is Alive, but Open Rates, Click Rates Decline
You don’t have to love infomercials to have a love of selling products direct to the consumer. If you work in te performance marketing space long enough, especially at a network…
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Getting to Market
Ben & Jerry’s recently dropped its email marketing in the UK to concentrate solely on social media. Should this become a trend across other big brands, it would spell disaster for their marketing efforts, argues Paul Bates, MD at Strongmail.
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Right to reply: Ben and Jerry drop vital ingredient in the UK marketing mix
Steve Lomax, managing director, Experian CheetahMail EMEA discusses how email marketing campaigns can be enhanced and made more targeted by focussing on deliverability.
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Guest comment: Why deliverability is key to a successful email marketing campaign
Marketers should consider weather patterns when executing email marketing campaigns, according to new research. The research, from Pure360 analysed open and click through rates on over 7 million emails, promoting a variety of different products and services to assess the impact of weather on the success of email marketing as we approach the summer.
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Sunny weather ‘can double effectiveness of email campaigns’
Two thirds of small business owners support the coalition government’s decision to scrap the regional elements of advisory service Business Link, a poll of over 500 people by BusinessZone.co.uk reveals.
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Entrepreneurs back Business Link’s demise