SAP launches b-to-c mar...

Business software provider SAP launched a global b-to-c advertising campaign, which incorporates digital and mobile marketing elements, said Costanza Tedesco, SAP's global VP of brand experience.

SAP takes b-to-c approa...

Business software provider SAP launched a global b-to-b advertising campaign with a b-to-c approach, which incorporates digital and mobile marketing elements, said Costanza Tedesco, SAP's global VP of brand experience.

Velti Report: iOS Regai...

iOS edged out Android in mobile ad marketshare last month, according to a new report from mobile marketing company Velti . The report is based on data collected from 33,405 apps via the Mobclix Exchange, which Velti acquired in 2010 . It says that at the end of 2011, iOS and Android both had 50 percent marketshare, but that iOS pulled ahead in March, with 53 percent marketshare for the month. March also saw the launch of the new iPad. Apple has already called it “ the strongest iPad launch yet ,” with 3 million units sold in three days. That’s reflected in Velti’s numbers too — the report says that the new iPad accounted for 2.2 percent of all iPad ad impressions this month, compared to 1.5 percent for the iPad 2 in its first month. The report also has data on the most lucrative ad formats and apps. Not surprisingly, larger ads made more money for publishers — a fullscreen iPhone ad saw an average eCPM (price paid per thousand impressions) of $1.22, compared to 59 cents for a standard 300 by 50 banner. On Android, the average eCPM was $1.14 for fullscreen and 33 cents for a standard banner. (The difference on the low end reflects “advertiser demand and preference towards iOS,” Velti says.) Weather apps had the highest eCPM ($1.24), followed by education ($1.17) and lifestyle ($0.89).

Mogreet Nabs $4.1M For ...

Mogreet , a Los Angeles-based mobile video marketing startup, is today announcing that it has raised $4.1 million in strategic capital. The round was led by Black Diamond Ventures , with participation from existing investors, including DFJ Frontier , Ascend Ventures , Bryant Park Ventures , and Draper Associates . The new infusion of capital brings the startup’s total funding to $14.1 million. Along with expanding its international presence, Mogreet will be using the funding to support its recently launched product, moShare . Launched in 2006, Mogreet has built a distribution platform for mobile messaging, which specializes in the delivery of rich media, specifically video and MMS, to mobile devices. The startup works with both Fortune 500 companies and SMBs in over 170 countries to help them better engage their audiences. Mogreet currently accounts for over 70 percent of MMS messages sent by marketers in the U.S. The team said that both SMBs and corporations alike are increasing their mobile marketing budgets to meet the growing demand for MMS capabilities from both marketers and consumers. As a result, the company saw 1,000 percent growth in mobile video distribution last year, as companies and consumers move to evolve their mobile communications from SMS to MMS. Mogreet is leveraging the growing demand for rich mobile messaging and its domestic share of the MMS market to expand upon the recently launched moShare, which offers a quick way to share videos, photos, songs, articles, and other content to mobile phones. The mobile sharing service, which is built on top of the company’s MMS platform, enables publishers, app developers, bloggers, and advertisers to share their content to any mobile device, regardless of carrier or device type. Publishers can simply add Mogreet’s share button to their website or blog to share directly to readers’ devices, along with taking advantage of analytics and reporting capabilities to get a better sense of how their content is being shared. The startup believes that, while Facebook and Twitter give consumers and advertisers quick, easy ways to send messages to larger groups of people, publishers prefer one-on-one, more conversational communication with their users. With 95 percent open-rates on those personal messages, Mogreet thinks they can persuade brands to make the switch. For More on Mogreet, check them out at home here .

Join us for our latest ...

We’re proud to announce our latest webinar dedicated entirely to how businesses can begin leveraging the power of SMS marketing today. Whether you’re a beginner or a seasoned mobile marketer, this webinar will detail how to build and carry out a variety of SMS marketing campaigns from start to finish.  From planning and building your initial SMS database, to showing various campaign examples such as mobile coupons, and even real-world examples and case studies, we’ll show you how to start leveraging SMS today while also showing you the ins and outs of using it to grow your business like never before. Join us tomorrow, March 20th, at 1pm PST to learn how to become a mobile marketing master using SMS!  Sign up here .