IAB Reveals a Week in t...

Shopping via a mobile phone isn’t an everyday experience for most people, but already we can see patterns forming around the how, the why and the when. Last month, IAB asked a group of mobile shoppers to keep a diary of their activity in a two week period. Here are some of the things they found out: Home Usage Here we see that almost half of all e-commerce interactions happened at home. They found that purchasing peaked in the late afternoon, early evening. 49% said they shopped while watching TV. The dollar amounts aren’t too impressive, only 38% reported spending more than $21 a month. Most of the purchases were digital downloads with clothing and entertainment items coming in second. Out and About Only 29% used their mobile phone to shop while they were out, but 73% used their phones while they were shopping in a brick and mortar store. 34% used their phone to look up a price and 53% abandoned their purchase because of what they found. A few abandoned the purchase because they saw a bad review but most were lured away by a lower price – the downside of mobile commerce. The good news is that 70% said they saw mobile as as more of an “invitation” than an “invasion.” They do not want ads to take them straight to check-out. They want to be taken to a page with additional options. 30% said they’d like to pay with mobile then pick the item up at the store. Overall, the IAB Mobile Phone Shopping Diaries shows that consumers see mobile shopping as a way of getting the best price with the least amount of effort. They want information and options and in return they’ll allow you to use their geo-location to target them and their phone to contact them. Sounds like a good deal to me.

Nearly 1 Billion Smart ...

According to IDC's Worldwide Quarterly PC Tracker, Mobile Phone Tracker and Media Tablet Tracker, 916 million smart connected devices (including PCs, media tablets and smartphones) were shipped in 2011, with revenues surpassing $489 billion.

Social Networks and Blo...

Nielsen whipped out a mess of interesting data in its "State of the Media: U.S. Digital Consumer Report" for Q3-Q4 2011. Among the findings is that 13.4 percent of mobile phone time is spent text messaging, while 21.3 percent of Internet time is spent with social networks and blogs.

The mobile device is be...

The mobile device is being used more and more to access the internet -- be it via mobile broadband, or wi-fi, now that more devices are being shipped with wireless connectivity capabilities. The reasons behind this trend are pretty obvious and certainly include •The ease-of-access the mobile phone has to offer, because it is always at hand •It's much more portable than a laptop, (yes even more portable than a net book) •New devices have better hardware (e.g. larger screens), which make it feasible to render more websites on a mobile phone •Browser vendors are now concentrating considerable effort in becoming established and dominating in the mobile market, so we have better mobile browsers •But also, it's mainly because of our growing need to be and stay online. (http://www.txtimpact.com/mobile_site_builder.asp)

This just proves that m...

This just proves that mobile is changing social media. In an infograph that I've seen, almost 25 percent users have accessed their Facebook accounts from a mobile phone, and are twice as active on social networks compared to people accessing from a computer. seo norwich