Sports and Smartphones:...

We often talk in general terms about the impact of mobile on marketing in very broad terms. That’s important and has its place but in order to really understand the impact of mobile you have to look at its reach in individual areas of people’s lives. If you can find where there is a higher than usual density of mobile phone use (beyond the usual 35-40% of all mobile phones are smartphones stat generally accepted today) you may be on to something. Pat Coyle of Coyle Media LLC, a sports marketing consultancy, has conducted research with some 3,000 fans about smartphone use and put together a pretty cool infographic. The comparison between leagues, types of phones preferred and which social networks are the home of which types of users makes for interesting reading and thought for marketers looking to make their mark in mobile. As for me? I am an Android user (for now) and a fan of ABN (anything but the NBA). What about you?

Chinese Social Gaming G...

Chinese social gaming company Happy Elements has raised $30 million in Series B funding led by Legend Capital with participation from existing investor DCM. This brings Happy Elements’ total funding to $35 million. Beijing-based Happy Elements is one of the top Asian social gaming developers on Facebook and has launched a number of popular gaming titles in Japan, China and South Korea. In August 2009, Happy Elements launched its first social game, My Fishbowl, on Facebook. Currently, the game has 1.5 million daily active users. Currently, Happy Elements’ games are available on Facebook, Tencent, Renren, Kaixin, Mixi, Hangames, Cyworld, Daum, Netlog, Hyves, StudiVZ and Orkut. The company has also launched a number of mobile game titles, including three mobile phone games in Japan. The new funding will be used to expand to Western markets and to ;aunch of several new smartphone games in 2012. The capital will also be used to hire new talent. In the two years since its founding in 2009, Happy Elements has grown from an eight person team to a staff of 300. By the end of 2012, Happy Elements is planning to launch over eight new games. .

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Incredibly beneficial a...

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Vivendi’s $11.5B Acquis...

The European Commission yesterday granted French entertainment and telecommunication services conglomerate Vivendi approval for its acquisition of Vodafone’s 44% stake in SFR , the company announced this morning. The transaction, which is valued at 7.95 billion euros (roughly $11.5 billion), should be completed in the next few days. Vivendi henceforth owns 100 percent of SFR, a French mobile phone and Internet services company with over 20 million customers and more than 12,6 billion euros in revenue for 2010.