When It Comes To Shoppi...

There’s been lots of debate about whether mobile apps or the web have the upper hand when it comes to making content for smartphones, and when it comes to using it. Some interesting insights from Nielsen out today on how in the case of mobile shopping, for now the main audience in the U.S. seems to be much more interested in using the mobile web over store-specific apps. The research, which took into account data from some 5,000 Android and iOS smartphones in the U.S., doesn’t spell out how much money is actually spent on mobile web versus apps. And it looks like at least in the period covered by the research — which included the holiday shopping season — the results may have been particularly skewed by the sheer force of Amazon. Nielsen notes that combining both mobile web and apps, the top five retailers’ sites — Amazon, Best Buy, eBay, Target and Walmart — reached 60 percent of smartphone users. But as you can see in the table above, apps appeared to attract half as many users as mobile web sites did each month. Nielsen also notes, for what it’s worth, that men are more likely to use apps than women, who opt for mobile web sites. And more men than women visited Best Buy on mobile, while Target and Walmart attracted more mobile women. eBay and Amazon, it seems transcend these lines, attracting both in equal measures. But as you can see from the table below, it seems like the market had something of an Amazon effect on it: Amazon’s own mobile website had a disproportionate amount of traffic compared to the others. That could have contributed to the overall picture of apps having less usage than the mobile web sites: But whether retailers are using apps or mobile web (or ideally both) to target users, there seems to be another, probably more important message about the state of mobile shopping, and what retailers should be focussing on fixing: In the case of both apps and web, while users spiked during the holiday season, that was not sustained by any of them: “By January, active reach was back to October 2011 levels,” notes John Burbank, president of strategic initiatives at Nielsen.

That is really true. Mo...

That is really true. Mobile applications have gone a long way. Thanks to the various developers who put much of their time and effort in doing those mobile web applications. seo packages

Research: Mobile Develo...

As the mobile application market continues to gain incredible momentum as we enter 2012, increased fragmentation and the need for cross-platform development is reinforcing the need for HTML5, according to new research from mobile application development provider  Kony . The research surveyed executives at over 100 Fortune 500 companies and found that 74% of executives were considering HTML5 implementation.  However, only 7 percent said that it would replace their current native application offering, suggesting HTML5 will co-exist with native applications well into the future.  In addition, 82% of respondents cited the ability to deploy on a wide range of phones and platforms as the most attractive quality of HTML5. More on Kony’s research can be found in this article .

Report: Mobile Data Rev...

New data out from Chetan Sharma indicate that revenue derived from mobile data topped an impressive $17B during Q3 2011, with no signs of slowing down. This represents a 5% quarter-over-quarter growth rate and a sizable 22% jump year-over-year.  Much of the growth was attributed to both Verizon and AT&T who together contributed 62% of the total growth recorded.  For total mobile data revenue generated in Q3, Verizon and AT&T accounted for 69%, while the two accounted for 62% of the total subscriber base. Verizon continued its #1 ranking during Q3, just edging past NTT DoCoMo who came in at number two with $5.95B in data revenues for the quarter. AT&T maintained its #3 position with $5.6B in data revenues.  Sprint and T-Mobile maintained their #6 and #8 rank in the top 10 mobile data operators list for Q3 2011. The full report can be found here .

Android Phone Owners Us...

Nielsen has found that Android users tend to spend over an hour a day on their phones. Sixty-seven percent of their time is spent “working” with apps while the rest is spent on the mobile web. Forty-three percent of those apps are top 10 Market apps while the top 50 apps are used 61 percent of the time. The rest of the apps – all 250,000 of them – are used the rest of the time. The stats come in advance of Neilsen’s free webinar, to be held on September 15. Nielsen will also release the browsing/app habits of iPhone users, a potentially interesting metric to assess the uptake of mobile web apps vs. the native variety. via Mobileburn