Scott Briscoe Digital Marketing Blog

Multi-Channel Attribution Models Spur Lively Debate at I-COM

Agencies predict more brands will adapt the models in the next year, while others question the practice’s value.

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Multi-Channel Attribution Models Spur Lively Debate at I-COM

Tags: adapt-the, adapt-the-models, brands-will, models, next, predict-more, question-the, the-next

80% of Consumers Won’t Pay for Online News Content

According to a recent report titled “Publishers Need Multichannel Subscription Models”, released by Forrester Research and written by Sarah Rotman Epps, 80 percent of consumers say they wouldn’t bother with newspaper or magazine content online if they had to pay for it.

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80% of Consumers Won’t Pay for Online News Content

Tags: android, forrester-research, magazine-content, models, multichannel, newspaper-or-magazine, nielsen, phones-for, recent-figures, recent-report, smartphone, united, users-have